Zam-Buk, Mrs Balls, Ouma, Castle… What are South Africa’s top heritage brands?

(Also read "Does it work to focus on a brand’s heritage (e.g. Castle Lager’s age) in ads?")

Heritage branding is about inducing warm, fuzzy nostalgia in the target market.

Examples of American heritage brands are Levis, Coca-Cola and Ford.

Some famous South African examples include Zam-Buk, Mrs Balls, Ouma, Sasol and MTN.

What are South Africa’s top heritage brands?

Ray White (standing in for Bruce Whitfield on The Money Show) interviewed Solly Moeng, CEO of DonValley.

Listen to the audio for detail.

Subscribe to our Business Wrap Newsletter

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Bloomberg makes fishy discovery when visiting Charles King (new owner of Tegeta)

Bloomberg makes fishy discovery when visiting Charles King (new owner of Tegeta)

Why is its registered address that of a violin shop? Bruce Whitfield interviews Intellidex’s Stuart Theobald.

Meet Jonathan Ball, founder of South Africa’s leading publisher of English books

Meet Jonathan Ball, founder of South Africa’s leading publisher of English books

The Money Show’s Bruce Whitfield interviews Ball, who created Jonathan Ball Publishers 41 years ago.

Does the perception of “Brand South Africa” matter?

Does the perception of “Brand South Africa” matter?

Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.

Does it work to focus on a brand’s heritage (e.g. Castle Lager’s age) in ads?

Does it work to focus on a brand’s heritage (e.g. Castle Lager’s age) in ads?

Heritage can be a double edged sword. How do you promote it without undermining modernity? We interviewed an ad expert Andy Rice.

50 most admired countries in the world

50 most admired countries in the world

Germany is the most admired country on Earth while South Africa rules the roost in Africa, according to the Nation Brands Index.

Meet Gil Oved, a dragon helping brands get into hearts (and wallets)

Meet Gil Oved, a dragon helping brands get into hearts (and wallets)

Bruce Whitfield talks to one of the “dragons” from Dragon’s Den and founder of “brand activator” The Creative Counsel.

Popular articles
Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

10 sexting tips on how to keep things spicy (and safe)

10 sexting tips on how to keep things spicy (and safe)

Interested in sexting but worried about the risks? Dr Eve has created a guideline to help you 'sext' in a fun and responsible way.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Makhabane says Ncwane was feeling weak yesterday and his wife phoned paramedics to check on him.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Michiel le Roux speaks about the fascinating story behind the little bank that has the Big 4 shaking in their boots.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 ways the NSFAS funding model will change in 2017

5 ways the NSFAS funding model will change in 2017

The National Student Financial Aid Scheme (NSFAS) will pilot a new funding model in 2017. NSFAS chairperson Sizwe Nxasana explains.