Heritage branding is about inducing warm, fuzzy nostalgia in the target market.
Examples of American heritage brands are Levis, Coca-Cola and Ford.
Some famous South African examples include Zam-Buk, Mrs Balls, Ouma, Sasol and MTN.
What are South Africa’s top heritage brands?
Listen to the audio for detail.
It’s time to start thinking about how to keep your business relevant next year, says small business guru Pavlo Phitidis.
The Money Show’s Bruce Whitfield interviews Galileo Capital Personal Financial Advisor Warren Ingram.
Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.
Heritage can be a double edged sword. How do you promote it without undermining modernity? We interviewed an ad expert Andy Rice.
Germany is the most admired country on Earth while South Africa rules the roost in Africa, according to the Nation Brands Index.
Bruce Whitfield talks to one of the “dragons” from Dragon’s Den and founder of “brand activator” The Creative Counsel.
Ndlozi explains the significance of the the first chapter of his thesis: 'Trauma in the archives'.
The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.
50 years ago the retailer started out when Raymond Ackerman bought three tiny stores from Click founder Jack Goldin.
Urologist Dr Shingai Mutambirwa says penile curvature is only a concern if it impedes a man's ability to have penetrative sex.
The EFF lawyer stole the show during the state capture report court battle.
Bruce Whitfield interviews the remarkable Wiese (net worth R100 billion!) about how it all began and where it’s going.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?