Zam-Buk, Mrs Balls, Ouma, Castle… What are South Africa’s top heritage brands?

(Also read "Does it work to focus on a brand’s heritage (e.g. Castle Lager’s age) in ads?")

Heritage branding is about inducing warm, fuzzy nostalgia in the target market.

Examples of American heritage brands are Levis, Coca-Cola and Ford.

Some famous South African examples include Zam-Buk, Mrs Balls, Ouma, Sasol and MTN.

What are South Africa’s top heritage brands?

Ray White (standing in for Bruce Whitfield on The Money Show) interviewed Solly Moeng, CEO of DonValley.

Listen to the audio for detail.

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