Dainty Frocks started in 2011 and was inspired by the response the founder received from friends and family every time she put together nice outfits.
The label has since grown from that passion of being able to look great for less.
Founder Nqobile Tshalata told 702's Azania Mosaka that she didn’t have much growing up; her mother worked hard as a nurse to provide for the family and she eventually learned her selling skills from her.
Listen to the full conversation below:
Tshalata said her clothes are all made locally and this is important to her as a fashion designer.
She said her business model was inspired by the exodus of Chinese firms that left thousands of South Africans jobless. She jumped into the market with very little experience but she learned along the way.
Her target market, she said, is someone that loves and appreciates great quality and value.