Streaming issues? Report here
Joanne Joseph 702 Gradients Joanne Joseph 702 Gradients
Afternoon Drive with Joanne Joseph
15:00 - 18:00
volume_up
volume_mute

Up Next: The Money Show with Bruce Whitfield
See full line-up
Afternoon Drive with Joanne Joseph
15:00 - 18:00

Home
arrow_forward

Designer defies odds to make looking great for less possible

29 September 2015 2:34 PM
Nqobile Tshalata founded Dainty Frocks in 2011 after she was inspired by the response she received from family every time she wore nice outfits.

Dainty Frocks started in 2011 and was inspired by the response the founder received from friends and family every time she put together nice outfits.

The label has since grown from that passion of being able to look great for less.

Founder Nqobile Tshalata told 702's Azania Mosaka that she didn’t have much growing up; her mother worked hard as a nurse to provide for the family and she eventually learned her selling skills from her.

Listen to the full conversation below:

Tshalata said her clothes are all made locally and this is important to her as a fashion designer.

She said her business model was inspired by the exodus of Chinese firms that left thousands of South Africans jobless. She jumped into the market with very little experience but she learned along the way.

Her target market, she said, is someone that loves and appreciates great quality and value.


29 September 2015 2:34 PM

More from Aza Rocks Local

Rich.jpg

Young designer braves fashion world to live his dream

30 September 2015 3:06 PM

Rich Mnisi, a young designer, talks about how he braved the uncharted world of fashion and sought means to succeed in it.

Share this:
Read More arrow_forward

kids in monochrome.JPG

Butter Pudding melts mommies' hearts

28 September 2015 3:19 PM

702's Azania Mosaka features kids clothing brand Butter Pudding in today's Aza Rocks Local. She said the collection melted her heart!

Share this:
Read More arrow_forward

Azania_702_2.png

KuNa Clothing: Dressing the 'one of a kind' kid

25 September 2015 2:40 PM

Shingai Nyagweta, CEO and director of KuNa Clothing, says the label is for parents who are dissatisfied with the bland "everyone has that" shopping options for their kids.

Share this:
Read More arrow_forward

Azania_702_2.png

Hunadi Bespoke: Inspired by the African woman

23 September 2015 2:06 PM

Form fitting and elegance in every garment is what distinguishes Hunadi Bespoke from the many others.

Share this:
Read More arrow_forward

#AzaRocksLocal: WoodiZ accessories

21 September 2015 1:46 PM

Founded in 2013 by Damian and Angela Goliath, WoodiZ presents natural, sustainable and fashionable woodcraft to the streets of Jozi.

Share this:
Read More arrow_forward

Azania_702_2.png

#InstaWalk takes you inside the heart of Tshwane

18 September 2015 2:16 PM

The most important tool you will need is a smartphone with the Instagram app installed.

Share this:
Read More arrow_forward

Clad Chic2.jpg

Clad Chic caters for the lady in you

17 September 2015 2:45 PM

Clad Chic is an international women's fashion luxury brand with an African heart .

Share this:
Read More arrow_forward

bags.jpg

Leather that doesn't age

16 September 2015 1:45 PM

Colony is a leather label established in 2012 by Ackroyd. The brand caters to both men and women.

Share this:
Read More arrow_forward

IMG_4287.JPG

Premium clothing with a street edge

15 September 2015 2:10 PM

Tshediso Leanya, founder of FRQNCY, tells 702's Azania Mosaka that he has had a dream of starting his own clothing label since his varsity days.

Share this:
Read More arrow_forward

Azania_702_3.png

The little black dress now has an alternative

15 September 2015 12:11 PM

Azania Mosaka speaks to Loin Cloth & Ashes founder, Anissa Mpungwe, about the fashion range for a woman who is powerful and confident and carries her beauty proudly.

Share this:
Read More arrow_forward