Aza Rocks Local

Designer defies odds to make looking great for less possible

Dainty Frocks started in 2011 and was inspired by the response the founder received from friends and family every time she put together nice outfits.

The label has since grown from that passion of being able to look great for less.

Founder Nqobile Tshalata told 702's Azania Mosaka that she didn’t have much growing up; her mother worked hard as a nurse to provide for the family and she eventually learned her selling skills from her.

Listen to the full conversation below:

Tshalata said her clothes are all made locally and this is important to her as a fashion designer.

She said her business model was inspired by the exodus of Chinese firms that left thousands of South Africans jobless. She jumped into the market with very little experience but she learned along the way.

Her target market, she said, is someone that loves and appreciates great quality and value.


Recommended

by NEWSROOM AI
Read More
Young designer braves fashion world to live his dream

Young designer braves fashion world to live his dream

Rich Mnisi, a young designer, talks about how he braved the uncharted world of fashion and sought means to succeed in it.

Butter Pudding melts mommies' hearts

Butter Pudding melts mommies' hearts

702's Azania Mosaka features kids clothing brand Butter Pudding in today's Aza Rocks Local. She said the collection melted her heart!

KuNa Clothing: Dressing the 'one of a kind' kid

KuNa Clothing: Dressing the 'one of a kind' kid

Shingai Nyagweta, CEO and director of KuNa Clothing, says the label is for parents who are dissatisfied with the bland "everyone has that" shopping options for their kids.

Hunadi Bespoke: Inspired by the African woman

Hunadi Bespoke: Inspired by the African woman

Form fitting and elegance in every garment is what distinguishes Hunadi Bespoke from the many others.

#AzaRocksLocal: WoodiZ accessories

Founded in 2013 by Damian and Angela Goliath, WoodiZ presents natural, sustainable and fashionable woodcraft to the streets of Jozi.

#InstaWalk takes you inside the heart of Tshwane

#InstaWalk takes you inside the heart of Tshwane

The most important tool you will need is a smartphone with the Instagram app installed.

Popular articles
It is not our place to question where Duduzane's pledge comes from - UKZN SRC

It is not our place to question where Duduzane's pledge comes from - UKZN SRC

Zuma has pledged an undisclosed amount of money in order to cover some of the historic debt of students at the university.

Regulator to take action against manufacturers of recalled tinned pilchards

Regulator to take action against manufacturers of recalled tinned pilchards

Eyewitness News reporter Veronica Makhoali says the NRCS urges consumers to look out for leaking cans.

Eskom cuts power but shuns Brian Molefe and others who looted - Seth Mazibuko

Eskom cuts power but shuns Brian Molefe and others who looted - Seth Mazibuko

The Gauteng Housing Crisis Committee spokesperson says the protest is not about Soweto, but is a national issue.

History for the Future: "The trial that changed South Africa”

History for the Future: "The trial that changed South Africa”

In this episode, Andrew Mlangeni recounts how he travelled back to South Africa in the face of mounting tensions.

[LISTEN] Robert McBride reflects on his upbringing and political life

[LISTEN] Robert McBride reflects on his upbringing and political life

The former Ipid head sat down with Eusebius McKaiser for a profile interview.

'Stop pointing fingers and offer practical solutions in fight against crime'

'Stop pointing fingers and offer practical solutions in fight against crime'

Eusebius McKaiser has a frank conversation about crime in South Africa with anti-crime activist Yusuf Abramjee.

Police keeping an eye on Soweto residents' protest over Eskom power cuts

Police keeping an eye on Soweto residents' protest over Eskom power cuts

The organisers of the shutdown have called on residents to abstain from work and take to the streets, wearing black clothing.

[WATCH] Hippo taking a casual stroll to St Lucia garage goes viral

[WATCH] Hippo taking a casual stroll to St Lucia garage goes viral

Khabazela shares some of the videos that went viral on Twitter and Facebook.

[WATCH] Mother playing on swing with child from fourth-floor window goes viral

[WATCH] Mother playing on swing with child from fourth-floor window goes viral

Khabazela shares some of the videos that went viral on Twitter and Facebook.

'Forced sterilisations make me ashamed of being a health professional'

'Forced sterilisations make me ashamed of being a health professional'

HPCSA president Dr Kgosi Letlape and Hopeville Foundation Support Group founder Bongekile Msibi weigh in on the report by CGE.