Do torture test product demos such as the Trellidor wrecking ball, Volvo trucks, Enos (where acid is neutralised and drunk), etc. work?
The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.
Scroll down for quotes from the audio below,
Torture test demos are effective provided consumers believe it’s real.— Andy Rice (branding and advertising expert )
Recommendedby NEWSROOM AI
Bruce Whitfield interviewed branding and advertising expert Andy Rice about whether or not telemarketing (still) works.
Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.
Andy Rice, Branding and Advertising expert, dissects consumer promotions like the FlySafair R1.00 ticket promotion for example.
Stronger than Beast Mtawarira; irresistible to men… Ad expert Andy Rice on hyperbole in advertising and whether or not it works.
Do awards convince consumers of product quality? We interviewed ad expert Andy Rice…
Bic got hammered on social media for their clueless Women’s Day campaign. Andy Rice on whether topical advertising works...
Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.
Advertisers sometimes deliberately startle or offend their audience. But does it work?
It may win awards, but does it sell products? We interviewed Loeries CEO Andrew Human.
Branding and Advertising expert Andy Rice unpacks comparative advertising and the effectiveness thereof.
Co-Founder at TaxTim Marc Sevitz says no tax decrease for tax payers may be the only disappointment in the budget speech.
In his first budget speech, Tito Mboweni pledged a conditional R23bn a year for Eskom and a pay freeze for MPs and MPLs.
A woman was attacked on her way to work earlier this month.
Show host Eusebius McKaiser discusses the Netflorist ad which won an advertising standards case about using racial stereotypes.
Khabazela shares tweets and Facebook posts that have gone viral.
DA's John Steenhuisen says Parliament should investigate the public protector after the findings against her.
The vehicle's owner came out of the store just in time to scare away the man attempting to steal his bakkie.