Do torture test product demos such as the Trellidor wrecking ball, Volvo trucks, Enos (where acid is neutralised and drunk), etc. work?
The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.
Scroll down for quotes from the audio below,
Torture test demos are effective provided consumers believe it’s real.— Andy Rice (branding and advertising expert )
Bruce Whitfield interviewed branding and advertising expert Andy Rice about whether or not telemarketing (still) works.
Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.
Andy Rice, Branding and Advertising expert, dissects consumer promotions like the FlySafair R1.00 ticket promotion for example.
Stronger than Beast Mtawarira; irresistible to men… Ad expert Andy Rice on hyperbole in advertising and whether or not it works.
Do awards convince consumers of product quality? We interviewed ad expert Andy Rice…
Bic got hammered on social media for their clueless Women’s Day campaign. Andy Rice on whether topical advertising works...
Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.
Advertisers sometimes deliberately startle or offend their audience. But does it work?
It may win awards, but does it sell products? We interviewed Loeries CEO Andrew Human.
Branding and Advertising expert Andy Rice unpacks comparative advertising and the effectiveness thereof.
WeThinkCode funds top human talent with the potential to become the future coders of SA, despite their background or experience.
Ndlozi explains the significance of the the first chapter of his thesis: 'Trauma in the archives'.
The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.
50 years ago the retailer started out when Raymond Ackerman bought three tiny stores from Click founder Jack Goldin.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
Urologist Dr Shingai Mutambirwa says penile curvature is only a concern if it impedes a man's ability to have penetrative sex.
Analysts weigh-in with very different views on Dlamini Zuma's failures and achievements as chairperson of the African Union.
The EFF lawyer stole the show during the state capture report court battle.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?