Do torture test product demos such as the Trellidor wrecking ball, Volvo trucks, Enos (where acid is neutralised and drunk), etc. work?
The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.
Scroll down for quotes from the audio below,
Torture test demos are effective provided consumers believe it’s real.— Andy Rice (branding and advertising expert )
Bruce Whitfield interviewed branding and advertising expert Andy Rice about whether or not telemarketing (still) works.
Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.
Andy Rice, Branding and Advertising expert, dissects consumer promotions like the FlySafair R1.00 ticket promotion for example.
Stronger than Beast Mtawarira; irresistible to men… Ad expert Andy Rice on hyperbole in advertising and whether or not it works.
Do awards convince consumers of product quality? We interviewed ad expert Andy Rice…
Bic got hammered on social media for their clueless Women’s Day campaign. Andy Rice on whether topical advertising works...
Do country brands matter? And, if so, how can we improve ours? We interviewed ad expert Andy Rice.
Advertisers sometimes deliberately startle or offend their audience. But does it work?
It may win awards, but does it sell products? We interviewed Loeries CEO Andrew Human.
Branding and Advertising expert Andy Rice unpacks comparative advertising and the effectiveness thereof.
Sassa says text messages making the rounds asking beneficiaries to come and renew their Sassa cards is a hoax.
ANC branch in the Eastern Cape, Z.R Mahabana, has launched a campaign backing Lindiwe Sisuslu as an ANC presidential candidate.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.
City of Johannesburg has urged residents to respect by-laws and the times set for fireworks to be used.
After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?