But does it work?

Do torture test demo advertisements (e.g. Trellidor wrecking ball) work?

Do torture test product demos such as the Trellidor wrecking ball, Volvo trucks, Enos (where acid is neutralised and drunk), etc. work?

The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.

Scroll down for quotes from the audio below,

Torture test demos are effective provided consumers believe it’s real.

Andy Rice (branding and advertising expert )

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