ShapeShifter

Meet diamond guru Yair Shimansky and marvel at his opulent creations

The Money Show's Bruce Whitfield interviewed Yair Shimansky, founder and CEO of premier platinum and diamond jewellery design retailer Shimansky Jewellers.

Yair Shimansky is the creator of the world's most expensive temporary tattoo, worth R7.2 million and made of 612 half-carat diamonds.

Yair Shimansky's obsession began at the age of 22 when he started a two year stint in Japan, learning all he can about diamonds.

His first business was a flea market stall on the Durban beachfront.

Today, Yair Shimansky exports diamonds to all corners of the world through his international wholesale offices in New York and Hong Kong.

Buying diamond jewellery is not a financial investment. Walk away from the jeweller who tells you it is.

Yair Shimansky

Every Shimansky diamond comes with laser inscribed certification in letters a few micron in size.

In 2010 Yair Shimansky created a soccer ball made of 6620 white and 2640 black diamonds worth US$2.5 million.

Scroll down for quotes from the video and audio below.

Israel cuts and polishes about 50% of diamonds by value.

Yair Shimansky

In the early 90s Japan was the largest consumer of diamonds in the world. They take the time to perfect something.

Yair Shimansky

The diamond business is probably the cleanest business you can find.

Yair Shimansky

We can trace every diamond to its origin.

Yair Shimansky

The diamond industry is self-regulating.

Yair Shimansky

Blood diamonds make up less than 0.5% of the market.

Yair Shimansky

Most diamonds have some flaws.

Yair Shimansky

Every geological area has a distinctive character.

Yair Shimansky

There are still diamonds washing up on the beaches of Namibia.

Yair Shimansky

I’m very comfortable with diamonds created in a lab. But it doesn’t feel the same and it isn’t natural. Natural diamonds will always prevail as a symbol of love.

Yair Shimansky

Demand from India and China will continue to grow.

Yair Shimansky

You’re not going to go to a retail store to buy an investment diamond.

Yair Shimansky

Investment diamonds have outperformed the stock market over the last few years. It's a very safe, very liquid investment.

Yair Shimansky

I think platinum is the best partner for diamonds.

Yair Shimansky

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