Interbrand released its 2015 best global brands report.
For the third year in a row, Apple (#1) and Google (#2) claimed the top positions.
Valued at $170.276 billion; Apple increased its brand value by 43%.
Google, valued at $120.314 billion, increased its brand value by 12 percent.
The Money Show’s Bruce Whitfield interviewed Doug de Villiers, Group CEO of Interbrand Sampson de Villiers.
Scroll down for quotes from the audio below.
A brand is a business asset that can deliver revenue.— Doug de Villiers, Group CEO of Interbrand Sampson de Villiers
VW’s brand value has dropped by about 9%.— Doug de Villiers, Group CEO of Interbrand Sampson de Villiers
All brands are fallible.— Doug de Villiers, Group CEO of Interbrand Sampson de Villiers
Tech brands are doing very well because they are the current thing.— Doug de Villiers, Group CEO of Interbrand Sampson de Villiers
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