But does it work?

Does it work when companies claim “green” credentials in their ads?

Does it work when a company claims “green” credentials in its advertising?

The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.

Scroll down for quotes from the audio below.

It works if your green claims are authentic.

Andy Rice (branding and advertising expert )

Volkswagen is now seen as a cheating brand.

Andy Rice (branding and advertising expert )

Ford, Toyota, Honda and Nissan are the best “green” motoring brands. Volkswagen is nowhere near them.

Andy Rice (branding and advertising expert )

Studies show that consumers will choose green credentials when all other things are equal.

Andy Rice (branding and advertising expert )

The Body Shop ticks all the boxes.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
ENCA’s ‘Know more, judge less’ campaign is awesome

ENCA’s ‘Know more, judge less’ campaign is awesome

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

SAB completely nails it with this new TV ad

SAB completely nails it with this new TV ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

How the Volkswagen scandal affects SA (VWSA builds diesel engines for export)

How the Volkswagen scandal affects SA (VWSA builds diesel engines for export)

Alexander Parker, Motoring Journalist at Business Day, discusses the effects of the scandal on South Africa.

Volkswagen shares down 20% on rigged emissions tests. VW SA not off the hook

Volkswagen shares down 20% on rigged emissions tests. VW SA not off the hook

The car manufacturer has thus far set aside about R100 billion for imminent penalties. Just how much trouble is the car maker in?

Should South Africa follow France’s lead and ban shops from throwing food away?

Should South Africa follow France’s lead and ban shops from throwing food away?

We interviewed the Head of Sustainability at Woolworths about South African grocers’ policy regarding unsold food.

Does cause-related marketing (e.g. Woolworths' MySchool card) work?

Does cause-related marketing (e.g. Woolworths' MySchool card) work?

Branding and advertising expert Andy Rice discusses “cause-related marketing” and the effectiveness thereof.

Popular articles
Opinion:  Bishop Lekganyane is right

Opinion: Bishop Lekganyane is right

Stephen Grootes weighs in on comments made by the Zion Christian Church Bishop at the weekend.

SAB urges public to stop abusing free water at Newlands Spring

SAB urges public to stop abusing free water at Newlands Spring

There have been several reports of abuse of the facility, with a number of people tapping far more water than is allowed.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Michiel le Roux speaks about the fascinating story behind the little bank that has the Big 4 shaking in their boots.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?