But does it work?

Does it work when companies claim “green” credentials in their ads?

Does it work when a company claims “green” credentials in its advertising?

The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.

Scroll down for quotes from the audio below.

It works if your green claims are authentic.

Andy Rice (branding and advertising expert )

Volkswagen is now seen as a cheating brand.

Andy Rice (branding and advertising expert )

Ford, Toyota, Honda and Nissan are the best “green” motoring brands. Volkswagen is nowhere near them.

Andy Rice (branding and advertising expert )

Studies show that consumers will choose green credentials when all other things are equal.

Andy Rice (branding and advertising expert )

The Body Shop ticks all the boxes.

Andy Rice (branding and advertising expert )

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