Does it work when a company claims “green” credentials in its advertising?
The Money Show’s Bruce Whitfield interviewed Andy Rice, Branding and Advertising Expert.
Scroll down for quotes from the audio below.
It works if your green claims are authentic.— Andy Rice (branding and advertising expert )
Volkswagen is now seen as a cheating brand.— Andy Rice (branding and advertising expert )
Ford, Toyota, Honda and Nissan are the best “green” motoring brands. Volkswagen is nowhere near them.— Andy Rice (branding and advertising expert )
Studies show that consumers will choose green credentials when all other things are equal.— Andy Rice (branding and advertising expert )
The Body Shop ticks all the boxes.— Andy Rice (branding and advertising expert )
Recommendedby NEWSROOM AI
Advertising expert Andy Rice gives the advert – part of Klipdrift’s "Gold between Friends" campaign - a "hero" rating.
With general elections around the corner, advertising and branding expert Andy Rice critiques the Democratic Alliance’s brand.
Alexander Parker, Motoring Journalist at Business Day, discusses the effects of the scandal on South Africa.
The car manufacturer has thus far set aside about R100 billion for imminent penalties. Just how much trouble is the car maker in?
We interviewed the Head of Sustainability at Woolworths about South African grocers’ policy regarding unsold food.
Branding and advertising expert Andy Rice discusses “cause-related marketing” and the effectiveness thereof.
The singer who says he's 'on the border of being Afrikaans and being African' joined Azania Mosaka for this week's #702Unplugged.
Urologist and sexual health guru Dr Shingai Mutambirwa fielded several questions from listeners on sexual and reproductive health.
Naked Scientist Chris Smith explains.
Eusebius McKaiser facilitates a debate on whether or not American actor Jussie Smollet faked his own attack.
Khabazela shares tweets and Facebook posts that have gone viral.
Vele Investments CEO Robert Madzonga's estranged wife Khosi shares her side of the story on the VBS saga.
The Money Show’s Bruce Whitfield interviews Ian Moir, CEO at Woolworths.
The Money Show’s Bruce Whitfield interviews Stephen van Coller, CEO at EOH Holdings.
The Money Show’s Bruce Whitfield interviews Adrian Gore, founder and Group Chief Executive Officer at Discovery Limited.