Research suggests that food consumption patterns in South Africa have dramatically shifted towards a more Westernised diet in the past two decades.
Processed foods are featuring more and more in middle class diets as people live busier lives and earn more money.
702's Azania Mosaka unpacked this phenomenon with Nick Vink, the chairperson of the Department of Agricultural Economics at the University of Stellenbosch. Vink has been researching local food consumption patterns since 1994.
Listen to the conversation below:
The one thing that people musn't forget is that South Africans on average have become wealthier every single year... Having started from a low base, when your income increases, you spend a relatively large amount of that on food.— Nick Vink, agricultural economist