Stikeez a driver in Pick n Pay’s 23.1% growth in profits

Pick n Pay reported a profit of R321.4 million for the first half of its financial year.

This is an improvement of 23.1% on the previous six months.

One driver of Pick n Pay’s rapid turnaround is the loved (and hated) Stikeez campaign.

The Money Show’s Bruce Whitfield interviewed Richard Brasher, CEO of Pick n Pay.

Scroll down for quotes from the audio below.

Stikeez was a bit of fun. We’re pleased to have come up with it.

Richard Brasher, CEO of Pick n Pay

Our core customers enjoyed Stikeez. This bit of levity was a good idea.

Richard Brasher, CEO of Pick n Pay

We’ve had a sales-led recovery which wasn’t only due to Stikeez.

Richard Brasher, CEO of Pick n Pay

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