Springboks rollercoaster shows how easy it is to lose money in the stock market

(Also read "5 reasons why Boks will win World Cup for 3rd time".)

Did you notice how – after the Springboks lost to Japan – just about every South African ripped into them and coach Heyneke Meyer?

They were, so everyone seemed to believe, worthless and sure to exit the tournament prematurely.

Fast forward three convincing wins later and suddenly we changed our minds; believing we could go all the way.

The Money Show's Bruce Whitfield interviewed Deon Gouws, Chief Investment Officer at Credo Group UK, who wrote an article likening the Springboks to a share traded on the Johannesburg Stock Exchange.

Gouws illustrated just how easy it is to lose money in the stock market and used the Springboks example as a proxy case study in behavioural finance.

If Springbok Rugby had been a share (JSE Securities Exchange short code: SBR), thousands of lemmings would right now be overpaying for it in the run-up to next week’s quarter final. And those same suckers will in all likelihood soon be queuing to get rid of the share (assuming they can still get anything for it)?

Deon Gouws, Chief Investment Officer at Credo Group UK

Listen to the audio for more detail.

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