ShapeShifter

How Neil Robinson's nonprofit raked in more than R30m (and created 300+ jobs)

(Click here for more from Bruce Whitfield's The Money Show and here for more "Shapeshifter" articles such as this one.)

Neil Robinson is the CEO of Relate Bracelets, a 100% not-for-profit social enterprise.

Relate Bracelets facilitates the making of “cause bracelets” by the elderly, refugees and unemployed youth.

Relate Bracelets CEO Neil Robinson has worked in investor relations, marketing, advertising, publishing, media, business consulting and corporate management.

Relate Bracelets CEO Neil Robinson is passionate about the viability and effective management of non-profits.

If every employed South African bought one 'R' bracelet, once a year for R39, a quarter of a billion rand can be raised for South African causes.

Neil Robinson, Relate Bracelets CEO

Relate Bracelets has created 300 jobs - and raised almost R30 million - through the sale of close to two million bracelets in support of 65 causes.

Scroll down for quotes from the video and audio below.

You’ve got to make it easy – and transparent - for the public to give.

Neil Robinson, Relate Bracelets CEO

We account for every single cent we spend. Our first ever employee was a chartered accountant!

Neil Robinson, Relate Bracelets CEO

After 20 years of working in booze and cigarettes – I couldn’t be happier doing this!

Neil Robinson, Relate Bracelets CEO

If you get one thing wrong; the relationship is over.

Neil Robinson, Relate Bracelets CEO

Malaria is our biggest cause. We’ve raised R8 million.

Neil Robinson, Relate Bracelets CEO

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