Do ads targeting young South Africans hit the spot?

But does it work?

Do ads targeting young South Africans hit the spot?

3 November 2015 7:20 PM

Some commentators dismiss young South Africans as fickle and brand-agnostic.

Even so, the financial influence they wield is enormous.

What are the dos and don’ts of pitching brands at the youth of South Africa?

What works, and what doesn’t?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Scroll down for quotes from the audio below.

Any marketer who dismisses Millennials as brand-agnostic misses a trick.
— Andy Rice (branding and advertising expert )

Millennials spend about R120 billion each year.
— Andy Rice (branding and advertising expert )

Many young people still live in their parents’ home and have great influence on their buying decisions.
— Andy Rice (branding and advertising expert )

Advertisers must treat young people with respect.
— Andy Rice (branding and advertising expert )

Young people reject brands that try too hard to be cool.
— Andy Rice (branding and advertising expert )

FNB, Spur, Steers, Sissy Boy, Adidas and Nike are some of the brands that younger generations go for.
— Andy Rice (branding and advertising expert )

Advertisers must be on the digital platforms.
— Andy Rice (branding and advertising expert )

Mobile is growing.
— Andy Rice (branding and advertising expert )

Print media is surprisingly effective.
— Andy Rice (branding and advertising expert )

Written by: Kabous le Roux

Do we really need ad agencies? Or does “do-it-yourself” work just fine?

27 October 2015 7:26 PM

Many retailers are going it alone. Ad expert Andy Rice on whether 'do-it-yourself' advertising works.

Does it work to use babies in advertisements?

13 October 2015 7:22 PM

Branding and Advertising Expert Andy Rice discusses the use of babies in advertisements and whether or not it works.

Does it work when companies claim “green” credentials in their ads?

6 October 2015 7:24 PM

The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice.

Do torture test demo advertisements (e.g. Trellidor wrecking ball) work?

29 September 2015 7:17 PM

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice about "torture test" demo ads.

Does “before and after” as an advertising technique work?

8 September 2015 7:17 PM

Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.

Can hidden messages in advertising cause you to shop ‘till you drop?

9 June 2015 8:12 PM

“Drink Coke!” flashes for a fraction of a second. You’re getting thirsty; is it the subliminal advertising working its magic?

Watch these funny advertisements. Do they work?

12 May 2015 8:20 PM

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Music is worth a thousand words, but does it work in advertising?

5 May 2015 8:00 PM

Music makes advertisements more entertaining and memorable (who doesn't have jingles stuck in their head?). But does it work?

Yes, we can! Fight back! Do these political campaigns work?

14 April 2015 7:39 PM

Hillary for US president! Andy Rice talks about political campaigns; which ones worked and those that failed.

Company CEOs increasingly feature in advertisements, but does it work?

31 March 2015 8:00 PM

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Gigaba implicated in Transnet impropriety

16 November 2018 4:40 PM

Gigaba has been fingered in a forensic investigation related to the procurement process for locomotives from China South Rail.

[LISTEN] Cervical cancer is the only cancer that is caused by sex - Dr Eve

16 November 2018 1:09 PM

Dr Eve discusses cervical cancer and how it can be prevented.

[LISTEN] Is Gqom really music? Callers share their views

16 November 2018 12:20 PM

Callers on the open line discuss class appropriation by musicians and music genres.

3 risks to your retirement savings (and how to mitigate each of them)

15 November 2018 8:35 PM

Only 5% of South African retirement fund members will retire comfortably. Bruce Whitfield interviews advisor Warren Ingram.

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

15 November 2018 7:38 PM

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

Thandeka Gqubule prepared to fight EFF to the end

14 November 2018 10:31 PM

SABC Journalist and part of the SABC 8 Thandeka Gqubule says she has not had any communication from the EFF.

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

14 November 2018 8:48 PM

South Africa has a brand-new bank! The Money Show’s Bruce Whitfield interviews Adrian Gore, Discovery Group CEO.

[WATCH] Iceland’s Christmas advert banned- for being too political

12 November 2018 8:22 AM

Khabazela shares tweets and Facebook posts that have gone viral.

Best of 702