But does it work?

Do ads targeting young South Africans hit the spot?

Some commentators dismiss young South Africans as fickle and brand-agnostic.

Even so, the financial influence they wield is enormous.

What are the dos and don’ts of pitching brands at the youth of South Africa?

What works, and what doesn’t?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Scroll down for quotes from the audio below.

Any marketer who dismisses Millennials as brand-agnostic misses a trick.

Andy Rice (branding and advertising expert )

Millennials spend about R120 billion each year.

Andy Rice (branding and advertising expert )

Many young people still live in their parents’ home and have great influence on their buying decisions.

Andy Rice (branding and advertising expert )

Advertisers must treat young people with respect.

Andy Rice (branding and advertising expert )

Young people reject brands that try too hard to be cool.

Andy Rice (branding and advertising expert )

FNB, Spur, Steers, Sissy Boy, Adidas and Nike are some of the brands that younger generations go for.

Andy Rice (branding and advertising expert )

Advertisers must be on the digital platforms.

Andy Rice (branding and advertising expert )

Mobile is growing.

Andy Rice (branding and advertising expert )

Print media is surprisingly effective.

Andy Rice (branding and advertising expert )

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Do we really need ad agencies?  Or does “do-it-yourself” work just fine?

Do we really need ad agencies? Or does “do-it-yourself” work just fine?

Many retailers are going it alone. Ad expert Andy Rice on whether 'do-it-yourself' advertising works.

Does it work to use babies in advertisements?

Does it work to use babies in advertisements?

Branding and Advertising Expert Andy Rice discusses the use of babies in advertisements and whether or not it works.

Does it work when companies claim “green” credentials in their ads?

Does it work when companies claim “green” credentials in their ads?

The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice.

Do torture test demo advertisements (e.g. Trellidor wrecking ball) work?

Do torture test demo advertisements (e.g. Trellidor wrecking ball) work?

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice about "torture test" demo ads.

Does “before and after” as an advertising technique work?

Does “before and after” as an advertising technique work?

Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice about “before and after” as an advertising technique.

Can hidden messages in advertising cause you to shop ‘till you drop?

Can hidden messages in advertising cause you to shop ‘till you drop?

“Drink Coke!” flashes for a fraction of a second. You’re getting thirsty; is it the subliminal advertising working its magic?

Watch these funny advertisements. Do they work?

Watch these funny advertisements. Do they work?

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Music is worth a thousand words, but does it work in advertising?

Music is worth a thousand words, but does it work in advertising?

Music makes advertisements more entertaining and memorable (who doesn't have jingles stuck in their head?). But does it work?

Yes, we can!  Fight back! Do these political campaigns work?

Yes, we can! Fight back! Do these political campaigns work?

Hillary for US president! Andy Rice talks about political campaigns; which ones worked and those that failed.

Company CEOs increasingly feature in advertisements, but does it work?

Company CEOs increasingly feature in advertisements, but does it work?

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Popular articles
[LISTEN] New Visa regulations could change the face of South African tourism

[LISTEN] New Visa regulations could change the face of South African tourism

Lecturer at TUT's Dept of Tourism, Unathi Henama says that the tourism sector is at the center of the economic policies in SA.

We call it Heritage Day so it's more inclusive - Coconut Kelz (Lesego Thlabi)

We call it Heritage Day so it's more inclusive - Coconut Kelz (Lesego Thlabi)

In this segment of the Current Affairs with Coconut Kelz, satirical comedian Lesego Thlabi channels Kelz to chat about Heritage Day.

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

Is biology putting the brakes on your sexuality? Callers share their experiences of sex and growing older.

How to get rich by investing in smoking hot US and Canadian dagga shares

How to get rich by investing in smoking hot US and Canadian dagga shares

Returns of 500% are not unheard of. Is this another crypto-like bubble? Not in the least, says Financial Advisor Warren Ingram.

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

[Watch] Dad breaks down when reunited with car sold to pay wife’s bills

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

'My daughter bought Spur shares when she was 10 years old' - Dr Adrian Saville

'My daughter bought Spur shares when she was 10 years old' - Dr Adrian Saville

What does Citadel’s famed disciple of contrarian, deep-value investing Dr Adrian Saville hope for (and fear) about money?

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.