The apartheid government, facing a credibility crisis, waged a worldwide propaganda campaign to win support and burnish its image overseas.
The campaign, which involved an elaborate network of supporters as far afield as the United States, reportedly cost the state about $100 million annually over half a century.
702's Azania Mosaka spoke to Ron Nixon, the author of Selling Apartheid, about his book which lays bare the secret operations of a paranoid state.
Listen to the conversation below:
There was one of the big advertising/PR companies that told the (South African) government that you can't do straight propaganda... show pictures of animals, smiling black and white people on the beach (living separately but loving it)...— Ron Nixon, journalist and author of Selling Apartheid