Business Books

6 skills you'll need to turn your bright idea into something real and amazing

The Money Show’s Bruce Whitfield interviewed Amy Wilkinson, author of "The Creator’s Code" for his weekly business book review.

Description on Amazon:

Each of us has the capacity to spot opportunities, invent products and build businesses—even $100 million businesses.

How do some people turn ideas into enterprises that endure?

Why do some people succeed when so many others fail?

The Creator’s Code unlocks the six essential skills that turn small notions into big companies.

This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox.

Over the course of five years, Amy Wilkinson conducted rigorous interviews and analysed research across many different fields.

From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way.

Creators are not born with an innate ability to conceive and build $100 million enterprises.

They work at it.

They all share fundamental skills that can be learned, practiced and passed on.

The Creator’s Code reveals six skills that make creators of all kinds of endeavours break through.

These skills aren’t rare gifts or slim chance talents.

Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.

The book’s insights provide core guidance for success in the new world of work.

Scroll down for quotes from the audio below.

Successful creators ask way more questions than most of us do.

Amy Wilkinson

Elon Musk looks for a problem and builds solutions based on elemental truths.

Amy Wilkinson

Solve your own problems – other people have them too!

Amy Wilkinson

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