But does it work?

Does PR (sometimes derogatorily referred to as 'spin doctoring') work?

PR (Public Relations) has become one of those catch-all terms that hides a multitude of sins, and one or two bits of brilliance as well.

From balloons and unintelligible releases at one end of the spectrum to cerebral investor relations strategies at the other… Does Public Relations work?

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice for his weekly “But Does It Work?” advertising feature.

Scroll down for quotes from the audio below.

Public relations is the attempt to create a positive image without appearing to do so.

Andy Rice (branding and advertising expert )

Editorial space is worth three times as much as paid-for advertising.

Andy Rice (branding and advertising expert)

PR is a victim of its own inability to live up to its discipline.

Andy Rice (branding and advertising expert)

When PR is done well, you’re not even aware of it.

Andy Rice (branding and advertising expert)

PR, when done properly, is an integrated part of a communications campaign.

Andy Rice (branding and advertising expert)

PR is the art of casting artificial peals before genuine swine.

Anonymous

Some are born great, some achieve greatness while others hire a public relations company.

Anonymous

PR works if you’re authentic and transparent. You must be fast and creative. Hire a PR agency with a proven track record.

Andy Rice (branding and advertising expert)

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