Women (and men who think like them) will rule the future

(Click here for more from Bruce Whitfield's The Money Show.)

MD of Gateways Business Consultants Ian Mann reviews John Gerzema and Michael D’Antonio’s "The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future", a book that is taking the world by storm...

“It’s a very motivating book to read,” says Mann. “There’s a lot of abuse and unhappiness in the world. Society is getting more humane, so people want this state of affairs to change.”

Gerzema and D’Antonia are world-renowned researchers that wanted hard facts about perceptions of masculinity and femininity. They interviewed 64 000 people in 13 highly developed countries (representing 65 percent of the world’s GDP). They presented subjects with 125 behavioral traits and asked them to identify whether these qualities are masculine, feminine or neither.

We want a ‘kinder’ society with ‘gentler’ leaders

“What they found,” says Mann, “was that people wanted leaders who displayed characters that were humble, candid, patient, empathetic, trustworthy and open – all of which are associated with the feminine.”

More than two-thirds of female and male respondents said they believe the world would be a better place if men thought more like women. In Japan, 79 percent of men believed that everything would improve if men thought like women!

According to the research, our dog-eat-dog world is on the way out. Or, at least, we want it to be on its way out. In the 21st century we seem to aspire to being more inclusive, concerned and nurturing.

The book mentions real-world examples of how a more stereotypically female approach has achieved success, even when it comes to policing in some of the most violent societies on Earth.

Women are better traders than men

In a 2008 study the Hedge Fund Research Organisation found that funds under female management significantly outperformed those managed by men for nine straight years.

Crédit Suisse did a study in 2012 in which they tracked the shares of large corporations worth more than US$10-billion. Shares of firms with female board members outperformed those of male-only firms by 26 percent.

“It’s not too unexpected that NGOs run by women, or men who think like women, would outperform, but the book is riddled with examples of female-led, profit-driven companies who leave behind those that are led by men only,” says Mann.

“We are entering an era with a ‘nicer’ society and a ‘nicer’ form of business and capitalism.”

The stats don’t lie – the world is changing

Time and again, varying surveys point to a growing desire amongst people for business to be “softer” and the stats indicate that companies are starting to appreciate this need. More “conscious” views of the world are gaining traction. More and more people believe in “fairness for all”, whether you’re a supplier, a customer or a shareholder.

“More than 83 percent of Millennials interviewed for this book said they would rather be respected than wealthy,” says Mann. “Ninety-one percent of parents said they would rather their children be happy than rich. This is a vastly different outlook to the one we had in the 20th Century!

“Everyone in a leadership position should read this! You’re stuck in the 20th century if you believe that being tough and aggressive will lead to success.”

Listen to the Soundcloud clip for more detail.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
'Ramaphosa is presenting an image of him as Madiba’s anointed successor'

'Ramaphosa is presenting an image of him as Madiba’s anointed successor'

President Ramaphosa is invoking his inner Mandela for political ends, says Political Economy Analyst Daniel Silke.

So long, Beira! And thanks for all the seafood!

So long, Beira! And thanks for all the seafood!

Bruce Whitfield interviews Lee Kasumba who is wrapping up her fact-finding mission in Mozambique’s central port city of Beira.

How to win elections and influence people

How to win elections and influence people

You could say elections are being disrupted.

Pay back the billions you dodged in taxes, Christo Wiese! – Sars

Pay back the billions you dodged in taxes, Christo Wiese! – Sars

He's been implicated in an elaborate tax-dodging scheme, says amaBhungane’s Craig McKune. Sars wants R3.7 billion from him .

Avocados are better than sex

Avocados are better than sex

Fuelled by skyrocketing demand at home and abroad, the SA avo industry is thriving, says the SA Avocado Growers Association.

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

You've probably never heard of Chuck Feeney. Nevertheless, he’s one of the strangest, most impactful people who has ever lived.

Popular articles
Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

You’re either a ‘money slave’ or a ‘money master’ (says author of 'My Money')

You’re either a ‘money slave’ or a ‘money master’ (says author of 'My Money')

The Money Show’s Bruce Whitfield interviews Sugar Creek financial expert and author of “My Money” Gerald Mwandiambira.

How to make money through ‘buy-to-let’ (using very little of your own money)

How to make money through ‘buy-to-let’ (using very little of your own money)

Bruce Whitfield interviews Francois Janse van Rensburg, author of “Making Money through Buy-To-Let in South Africa".

Retirement: 8 biggest mistakes people typically make…

Retirement: 8 biggest mistakes people typically make…

The Money Show’s Bruce Whitfield interviews Galileo Capital Financial Advisor Warren Ingram.

Friday Profile: Nelson Mandela Foundation's Sello Hatang

Friday Profile: Nelson Mandela Foundation's Sello Hatang

This Friday Azania Mosaka explores the life of Sello Hatang, chief executive officer of the Nelson Mandela Foundation.

MTN Walk The Talk with 702: Get your entries in and be part of a united Joburg!

MTN Walk The Talk with 702: Get your entries in and be part of a united Joburg!

Join Joburgers from all walks of life come together peacefully, united in their diversity for a fun family day out.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?