Women (and men who think like them) will rule the future

(Click here for more from Bruce Whitfield's The Money Show.)

MD of Gateways Business Consultants Ian Mann reviews John Gerzema and Michael D’Antonio’s "The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future", a book that is taking the world by storm...

“It’s a very motivating book to read,” says Mann. “There’s a lot of abuse and unhappiness in the world. Society is getting more humane, so people want this state of affairs to change.”

Gerzema and D’Antonia are world-renowned researchers that wanted hard facts about perceptions of masculinity and femininity. They interviewed 64 000 people in 13 highly developed countries (representing 65 percent of the world’s GDP). They presented subjects with 125 behavioral traits and asked them to identify whether these qualities are masculine, feminine or neither.

We want a ‘kinder’ society with ‘gentler’ leaders

“What they found,” says Mann, “was that people wanted leaders who displayed characters that were humble, candid, patient, empathetic, trustworthy and open – all of which are associated with the feminine.”

More than two-thirds of female and male respondents said they believe the world would be a better place if men thought more like women. In Japan, 79 percent of men believed that everything would improve if men thought like women!

According to the research, our dog-eat-dog world is on the way out. Or, at least, we want it to be on its way out. In the 21st century we seem to aspire to being more inclusive, concerned and nurturing.

The book mentions real-world examples of how a more stereotypically female approach has achieved success, even when it comes to policing in some of the most violent societies on Earth.

Women are better traders than men

In a 2008 study the Hedge Fund Research Organisation found that funds under female management significantly outperformed those managed by men for nine straight years.

Crédit Suisse did a study in 2012 in which they tracked the shares of large corporations worth more than US$10-billion. Shares of firms with female board members outperformed those of male-only firms by 26 percent.

“It’s not too unexpected that NGOs run by women, or men who think like women, would outperform, but the book is riddled with examples of female-led, profit-driven companies who leave behind those that are led by men only,” says Mann.

“We are entering an era with a ‘nicer’ society and a ‘nicer’ form of business and capitalism.”

The stats don’t lie – the world is changing

Time and again, varying surveys point to a growing desire amongst people for business to be “softer” and the stats indicate that companies are starting to appreciate this need. More “conscious” views of the world are gaining traction. More and more people believe in “fairness for all”, whether you’re a supplier, a customer or a shareholder.

“More than 83 percent of Millennials interviewed for this book said they would rather be respected than wealthy,” says Mann. “Ninety-one percent of parents said they would rather their children be happy than rich. This is a vastly different outlook to the one we had in the 20th Century!

“Everyone in a leadership position should read this! You’re stuck in the 20th century if you believe that being tough and aggressive will lead to success.”

Listen to the Soundcloud clip for more detail.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Working abroad? New rules are coming! You're probably breaking the existing ones

Working abroad? New rules are coming! You're probably breaking the existing ones

Bruce Whitfield interviews Warren Ingram, a Personal Financial Advisor and Executive Director at Galileo Capital.

Dr Adriana Marais was on her way to the Red Planet. Then Mars One collapsed

Dr Adriana Marais was on her way to the Red Planet. Then Mars One collapsed

The Money Show’s Bruce Whitfield interviews Marais, a quantum biology researcher with dreams to live on Mars.

'Get ready for tax levy to save Eskom, because the money is simply not there'

'Get ready for tax levy to save Eskom, because the money is simply not there'

Eskom has so much debt it threatens to break South Africa. Bruce Whitfield interviews Dr Adrian Saville of Cannon Asset Managers.

Meet Abel Sithole, the man in charge of R1.6 trillion in Government pensions

Meet Abel Sithole, the man in charge of R1.6 trillion in Government pensions

The Money Show’s Bruce Whitfield interviews Abel Sithole, Principal Executive Officer at the GEPF, Africa’s largest pension fund.

5 strategies for keeping calm when Eskom sheds a load (by Prof Renata Schoeman)

5 strategies for keeping calm when Eskom sheds a load (by Prof Renata Schoeman)

Psychiatrist Renata Schoeman has tips and tricks to help you cope without blowing a fuse.

Cheekily named load shedding app EskomSePush goes from 2500 to 400 000 users

Cheekily named load shedding app EskomSePush goes from 2500 to 400 000 users

It’s now the most downloaded IOS app and 2nd most downloaded Android app in SA. Bruce Whitfield interviews co-founder Dan Wells.

Popular articles
'Parliament should have proper inquiry into Mkhwebane's fitness to hold office'

'Parliament should have proper inquiry into Mkhwebane's fitness to hold office'

DA's John Steenhuisen says Parliament should investigate the public protector after the findings against her.

Pule Mabe was never alone in hotel room with assistant - ANC NEC's Sdumo Dlamini

Pule Mabe was never alone in hotel room with assistant - ANC NEC's Sdumo Dlamini

ANC's Sdumo Dlamini says party spokesperson Pule Mabe free to return to work after he being cleared of sexual harassment charges.

Black gay men can be misogynists, and here's what a few have to say about it

Black gay men can be misogynists, and here's what a few have to say about it

Presenter Eusebius McKaiser hosted a panel discussion with black gay men exploring entrenched patriarchy and the dynamics at play.

Why rooibos tea price remains high despite improved rains

Why rooibos tea price remains high despite improved rains

MD at Rooibos Ltd, Martin Bergh explains the current high price of Rooibos tea.

[WATCH] Owner catches car thief off guard and thwarts vehicle theft in Springs

[WATCH] Owner catches car thief off guard and thwarts vehicle theft in Springs

The vehicle's owner came out of the store just in time to scare away the man attempting to steal his bakkie.

Johannesburg’s drive to create a smart city is rolling out

Johannesburg’s drive to create a smart city is rolling out

Vumatel is deploying 15 000 CCTV security cameras over the next five years to make Joburg's streets safer.

NSFAS to introduce R275 monthly allowance for student's personal use

NSFAS to introduce R275 monthly allowance for student's personal use

This is in addition to the food allowance that NSFAS funded students receive monthly, says spokesperson Kagisho Mamabolo.