What in The World Happened To ...

What in the World Happened To ... Lion Lager

We all know that Lion Lager was a strong brand during the '50s when it became an SAB brand.

But what many fans of the old lager don’t know is what happened to their favourite beer?

Lion was the biggest seller in the SAB group during the '70s and into the early '80s, but in the '90s its popularity began to decline compared to Castle sales, after which it was taken off the shelves in 2000.

The next time consumers saw Lion Lager, it was a new and improved version that was lighter and aimed at a younger market. The improved version of the beer was again released to the market in October 2000 but in March 2003 it was again off the shelves.

Photo: SAB's popular beers, and Lion Lager's new branding.

Speaking to Xolani, General Manager at SA Breweries, Alastair Hewitt said that the iconic beer which has been around for 112 years has again been made available in stores across the country – but for a limited period only!

Great news for beer drinkers! Listen to the audio of Xolani’s chat with Hewitt:


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