The Science Of ...

Aussie restaurant Ribs & Burgers now also in South Africa

We’ll have about 30 outlets in the next two to three years.

Natasha Sideris

Ribs & Burgers - a phenomenon in Australia – has arrived in South Africa.

The first branch opened in Pretoria’s Menlyn Maine.

For me, restaurants are a fascinating laboratory for life – they test us to the limit.

Ribs & Burgers founder Bradley Michael

Michael is an ex-South African who moved to Australia and started the brand.

Ribs & Burgers has 16 outlets in Australia.

It is also in the USA and will soon expand to the UK and Dubai.

The Money Show’s Bruce Whitfield interviewed Ribs & Burgers investor Natasha Sideris for his weekly "The Science Of" feature.

Scroll down for more quotes from the audio below.

The restaurateur is the conductor of a restaurant.

Natasha Sideris

Bradley Michael is a friend of my dad’s.

Natasha Sideris

The market is saturated in the middle to lower end. We focus on the middle to upper market.

Natasha Sideris

It’s in between a steakhouse and a takeaway.

Natasha Sideris

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