In keeping with current James Bond hype, Jacob awards the new SONY Experia TV ad hero status. The 60 second "Made for Bond" ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy global ad by Adam & Eve/DDB.
Emojis often inject some much-needed emotion into texting. In fact, they have become such a part of today’s culture that iOS supports over 1 300 emojis! While the Oxford Dictionary declared it their word of the year for 2015, Andy doesn't like MTN's latest ad using them... giving the work a zero.
The team also hear about Marmite's recent #GetItRight social campaign which has kept the brand at the forefront of consumers minds since #BattleOfTheSpreads, thanks to a strong JWT concept and some great content creation strategies from Liquorice!