How to deal with the gimme, gimme generation accordingly

The Gimme Generation is said to be the most brand-oriented, consumer-involved, and materialistic generation in history. According to parental expert Nikki Bush, they are hardwired to want things and want them now - instant gratification.

She says that marketers are targeting children to market their products and using information about developmental psychology and reconceptualising the process of growing up as a process of learning how to consume.

What every brand want is a share of our children’s hearts, mind and our wallets – so our children are being targeted via every touch point imaginable

Nikki Bush - Parenting expert

It is important that parents understand the mechanisms that are at work and that parents make wise choices for their children

Nikki Bush - Parenting expert

Listen to the full conversation on The Redi Thlabi Show:

Here are some of the twitter responses to the topic:


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