Business Books

How to get people’s attention (and enthral them once you have it)

The Money Show’s Bruce Whitfield interviewed Ben Parr, author of “Captivology: The Science of Capturing People's Attention”, for his weekly business book review.

Parr spoke about his book.

Description on Amazon:

In "Captivology" award-winning journalist, author, entrepreneur and investor Ben Parr (Forbes 30 Under 30) presents a new understanding of attention - how it works, why it matters and how we leverage psychological triggers to draw, and retain, attention for our passions, projects and ideas.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries such the following (and more):

  • Facebook's Sheryl Sandberg

  • Film director Steven Soderbergh

  • LinkedIn CEO Jeff Weiner

  • Magician David Copperfield

  • New York Times bestselling author Susan Cain

  • Nintendo's Shigeru Miyamoto.

These are people who have successfully brought their ideas, projects, companies and products to the forefront of cultural consciousness.

The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product or convince the world to support your cause.

Scroll down for quotes from the audio below.

What Steve Jobs did really well is to make everything simple.

Ben Parr

The more choices you give us the less we’re able to pay attention.

Ben Parr

We trust experts over any type of spokespeople.

Ben Parr

How we pay attention hasn’t changed. But the stimuli have changed.

Ben Parr

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
6 skills you'll need to turn your bright idea into something real and amazing

6 skills you'll need to turn your bright idea into something real and amazing

We interview the author of "The Creator’s Code", a book that unlocks the 6 skills that turn small notions into big companies.

How to lead more effectively by mastering ‘The Art of the Arrow’

How to lead more effectively by mastering ‘The Art of the Arrow’

Bruce Whitfield interviews the author of 'The Art of the Arrow: How leaders fly', a practical book on leading more effectively.

5 dragons from Dragon’s Den SA pen book to inspire entrepreneurs

5 dragons from Dragon’s Den SA pen book to inspire entrepreneurs

Been there; done that! Learn from the inspiring Dragon’s Den dragons who share their collective lessons learnt in a new book.

Self-made billionaires are NOT necessarily smart, lucky or hardworking!

Self-made billionaires are NOT necessarily smart, lucky or hardworking!

We spoke to Mitch Cohen, Co-Author of "The Self-made Billionaire Effect", about his myth-busting book on self-made billionaires.

Why some African companies succeed on the Continent while others fail

Why some African companies succeed on the Continent while others fail

We interview the editor of “Africans Investing in Africa”, a book on the success (or lack) of intra-African investments.

How to make your business relentlessly relevant, irrespective of its size or age

How to make your business relentlessly relevant, irrespective of its size or age

We spoke to business guru Douglas Kruger about exploring the field of innovation and his book "Relentlessly Relevant".

What battle-hardened Navy SEALs can teach you about your career or business

What battle-hardened Navy SEALs can teach you about your career or business

We review “The Navy SEAL Art of War”, a book that shares battlefield success stories to help you succeed against all odds.

How to punch above your weight and turn your size into an unfair advantage

How to punch above your weight and turn your size into an unfair advantage

We talk to the author of a new business book that aims teach small business owners how to turn their size into an advantage.

Michael Jordaan reviews PayPal founder’s book on how to build a great business

Michael Jordaan reviews PayPal founder’s book on how to build a great business

The ex-FNB CEO reviews “Zero to One”, a book by PayPal co-founder Peter Thiel on building a great business (and a better future).

4 tips on overcoming fear and becoming a TED worthy public speaker

4 tips on overcoming fear and becoming a TED worthy public speaker

Akash Karia, author of “How to Design TED Worthy Talks”, has a few practical tips on mastering public speaking.

Popular articles
Vigilante mob attacks alleged criminals in Daveyton

Vigilante mob attacks alleged criminals in Daveyton

Tensions are rife in the East Joburg township as the community attacked and killed criminals.

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Swartz says he would have done anything to get the R1 million prize money.

[WATCH] Dad uses a drone to pull out son's tooth

[WATCH] Dad uses a drone to pull out son's tooth

Khabazela shares YouTube videos gone viral including a barmaid hitting a colleague who slapped her rear during a routine.

'There is no way Magnus Malan could've done the things he is accused of'

'There is no way Magnus Malan could've done the things he is accused of'

Former police minister Adriaan Vlok has rejected accusations that former minister Malan was at the centre of a paedophile ring.

4 tips for safely investing right now when everything is so hectic

4 tips for safely investing right now when everything is so hectic

Bruce Whitfield asks Personal Financial Advisor Warren Ingram for advice on how investors can safely navigate this hectic time.

[Listen] Lottery responds to Tshepo's fraud claims

[Listen] Lottery responds to Tshepo's fraud claims

Philemon Letwaba says Tshepo's case relates to some of the issues that they are dealing with on a daily basis.