Brand guru Sylvester Chauke says January is an exciting time with an opportunity to truly bring some new ideas to the table.
This is the time to reinvigorate ourselves and to shed the baggage of the previous year, says brand strategist Sylvester Chauke.
With a need for incremental sales comes a great deal of brand activity during this silly season writes brand guru Sylvester Chauke.
There's something brilliant about brand collaborations that work says brand strategist Sylvester Chauke.
The brand strategist says let's use the advert's controversial racial depiction to learn lessons and stop repeating history.
Advertisers ought to think beyond the obvious and focus on how to create moments or experiences that add pow to our lives.
A name is vital to brand building reflects Sylvester Chauke and you need to think long and hard about it.
Brand strategist Sylvester Chauke says there is a real need for brands to review how they do things as society twists and turns.
Award-winning entrepreneur and brand architect Sylvester Chauke says not every tweet is actually worthy of our energy.