Author

Sylvester Chauke

Sylvester Chauke Opinion: Hello Slayteen

Sylvester Chauke Opinion: Hello Slayteen

Brand guru Sylvester Chauke says January is an exciting time with an opportunity to truly bring some new ideas to the table.

Sylvester Chauke Opinion: Hello Twenty Slayteen

Sylvester Chauke Opinion: Hello Twenty Slayteen

This is the time to reinvigorate ourselves and to shed the baggage of the previous year, says brand strategist Sylvester Chauke.

Sylvester Chauke: Marketers Stay WOKE during the festive season!

Sylvester Chauke: Marketers Stay WOKE during the festive season!

With a need for incremental sales comes a great deal of brand activity during this silly season writes brand guru Sylvester Chauke.

Sylvester Chauke Opinion: Partnerships made in brand heaven

Sylvester Chauke Opinion: Partnerships made in brand heaven

There's something brilliant about brand collaborations that work says brand strategist Sylvester Chauke.

Sylvester Chauke Opinion: Don't waste a good crisis, Dove

Sylvester Chauke Opinion: Don't waste a good crisis, Dove

The brand strategist says let's use the advert's controversial racial depiction to learn lessons and stop repeating history.

Sylvester Chauke Opinion: Experiences. Still. Matter

Sylvester Chauke Opinion: Experiences. Still. Matter

Advertisers ought to think beyond the obvious and focus on how to create moments or experiences that add pow to our lives.

Sylvester Chauke Opinion: What's in a name?

Sylvester Chauke Opinion: What's in a name?

A name is vital to brand building reflects Sylvester Chauke and you need to think long and hard about it.

Sylvester Chauke Opinion: A new world order in advertising

Sylvester Chauke Opinion: A new world order in advertising

Brand strategist Sylvester Chauke says there is a real need for brands to review how they do things as society twists and turns.

Sylvester Chauke Opinion: The miseducation of Twitter-ville

Sylvester Chauke Opinion: The miseducation of Twitter-ville

Award-winning entrepreneur and brand architect Sylvester Chauke says not every tweet is actually worthy of our energy.