Business Unusual

Fundraising in the 21st Century

Until everyone in the world can live happily and sustainably, which is not any time soon, there will be a need for those that can help to assist those that need it. Technology has made human-loving (the meaning of philanthropy) at lot easier and allows many more to help others.

Telethons

The first that used technology used television in 1949 to raise money from viewers for cancer research. It was 16 hours long and raised over a $1 million (over $10 million in 2019).

From 1949 till 2010 TV telethons were a big deal in the US for raising money for charities from small donations. The donations may have been small but millions were willing to donate.

The internet supercharged mailshots asking for donations when they switched to emails. Social media did not only provide a platform to ask for help in 2006, but it also allowed each donor to share the appeal to the friends and family.

Social Media

In 2014, a campaign for motor neuron disease asked people to pour a bucket of ice water over their heads and challenge three people to do the same or donate what they could to ALS research.

Facebook and YouTube had billions of users and the challenge was easy and fun and swept the globe. In less than a month while the challenges were been posted by the minute, donations topped $100 million and allowed for lots more research and thankfully some real progress in understanding the condition and some hope for being able to treat it.

So what the internet-enabled, the web supplied and social media created was a sure-fire way to raise money and make a difference! Not quite. While I am sure you remember the ice-bucket challenge, you probably don’t remember that it has taken place every year since 2014 including this year although the challenge was to eat a chilli.

While technology has made it easier to connect to many more people, there are also now many more people connecting and sharing worthy causes for you to support.

So what you need are access and timing, and this is where trees come in.

Team Trees

YouTube has created a new type of TV star, they are young and have millions of fans, but they are not hired and they became TV stars in various ways. One of the youngest, an 8-year-old called Ryan has millions of other children watching him open and play with toys, he was featured on this feature before.

But this story is about a 21-year-old Jimmy Donaldson, a YouTuber that has been creating videos since he was 13 and known as MrBeast. His videos typically get millions of views and are silly pranks to see what people might be willing to do for money, but many videos can be described as philanthropy for Millenials. He has one video in which he gives away tips to waitrons in increasing amounts from a penny to $10 000. He bought all the car in a car dealership for a $100 000 dollars then sold them to unsuspecting customers for under $10. In the most digital age donation, he would look for Twitch gamers that had no viewers and gave them random amounts of money up to $10K.

In June he got his 20 millionth subscriber and was challenged to mark the milestone by planting 20 million trees.

He accepted and set about reaching out to other YouTube creators to collaborate and launch the fundraiser on 25 October 2019. Over 100 channels have joined, each creating videos to encourage their viewers to donate via the channel or the website TeamTrees.org

By the 30th of October, they had over $8 million raised.

Collectively the number of videos made to talk about the role trees play and why we should be planting them will not only raise the cash but also encourage many more to plant their own or at least look after the ones in their area a little better.

There have been media stories written about the effort which adds to the awareness and will drive more donations but there are also social engagements that are likely to result in more donations.

Elon Musk asked MrBeast on Twitter about the effort yesterday via Twitter, and today he donated a million dollars, dedicated the donation to a JRR Tolkien character called Treebeard and renamed his account name to Treelon Musk.

Twitter CEO Jack Dorsey also donated a 150 000 trees today. YouTube themselves have also come to the party and donated a million trees.

The trees will be planted by The Arbor Day Foundation who can plant a tree for $1. The trees will be planted all around the world using trees that are natural to the area. Their own goal is to plant 100 million trees by 2022.

Trees are a great way to offset the CO2 emissions by humans but we would need a lot more than 100 million trees.

Ethiopia set the goal to plant 4 billion by replanting their old forest areas. Earlier this year they claimed to plant 350 million in a day. Even if it was not that many, it was a great effort.

India also claimed to plant an incredible 220 million trees in one day.

The big calculation is that there is 17 million square km of land not being used for agriculture than can be used to reforest. That would be about 17 times the size of South Africa or the size of Russia. We could plant over a trillion trees on that ground.

That many trees would reduce CO2 by over 66%. The trees could be planted over the next 50 to 100 years and as they grow will capture CO2 as an increasing pace.

When combined with the other mitigating options, the solution is not only practical, it could be affordable.

A trillion dollars is a very large sum of money. The most expensive man-made construction is the International Space Station and that only cost $150 billion.

But if you consider the carbon tax proposal in the US which would levy a rate of $25 per ton with a 2% inflation per year would raise a $1 trillion in a decade. If that we spread across the world the is a way to fund it.

But it starts today, with just $1 that you can donate and join #TeamTrees to get those trees in the ground.


Recommended

by NEWSROOM AI
Read More
The World in 2056 based on Blade Runner

The World in 2056 based on Blade Runner

The movie is set in November 2019 and was released in 1982, what will the world look like in another 37 years?

Business Unusual - Recap 2019

Business Unusual - Recap 2019

There have been over 150 episodes of Business Unusual. Many cover subjects that are still developing stories, here are some updates on those past episodes.

A potential solution to poverty

A potential solution to poverty

Here are four related stories that may offer an insight to better address poverty.

The one time searching the internet for your medical diagnosis is a good idea

The one time searching the internet for your medical diagnosis is a good idea

The internet could be the best doctor to determine what is wrong with you and a TV show explains why.

The Greta Thunberg effect

The Greta Thunberg effect

If a 16-year-old can understand climate change, why do so many still fight it?

How the incredible animations from the Rugby World Cup were captured.

How the incredible animations from the Rugby World Cup were captured.

Television has been a game-changer for watching live sport

Popular articles
'South Africans have to show greater respect for our farmers'

'South Africans have to show greater respect for our farmers'

“I spent a year travelling 100 000 km [crisscrossing SA researching farmers]. It changed my perspective,” says author Ivor Price.

'Drought is so bad that farmers are taking own lives'

'Drought is so bad that farmers are taking own lives'

South African Water Warriors co-convenor Isabel Coetzee says the country cannot sit back and lose farmers because of the crises.

[WATCH] Gay teen fights back against school bully as teachers do nothing

[WATCH] Gay teen fights back against school bully as teachers do nothing

Khabazela shares tweets and Facebook posts that have gone viral.

Caller defends Sho Madjozi's two-channels statement

Caller defends Sho Madjozi's two-channels statement

Eusebius McKaiser and callers debate issues from the Sho Madjozi to the Springboks.

BEE has not worked, says Capitec CEO

BEE has not worked, says Capitec CEO

Capitec CEO Gerrie Fourie explains the challenges the bank, named Top 100 Company of the Year, faces.

'Aarto Act could be used by Sanral to enforce e-toll compliance'

'Aarto Act could be used by Sanral to enforce e-toll compliance'

Justice Project SA chair Howard Dembovsky says the act presumes a motorist to be guilty until he or she proves they are innocent.

[VIDEO] Family saved from being hit by speeding SUV goes viral

[VIDEO] Family saved from being hit by speeding SUV goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Khanyi Mbau's message for iPhone charger cable thieves goes viral

[WATCH] Khanyi Mbau's message for iPhone charger cable thieves goes viral

Khabazela shares tweets and Facebook posts that have gone viral.