Face to Face with Success

Meet Nelia Annandale, South African retail queen

It took a life-threatening accident to push Keedo founder Nelia Annandale to finally take the leap and start her own business, providing pretty and environmentally sustainable children’s clothing.

“There was always money in my pocket because of my entrepreneurial spirit.”

Nelia Annandale

Annandale’s father had encouraged an entrepreneurial spirit in his five children, and that stuck through university and into adulthood.

After battling to find unique, pretty clothes for her twins, she started making her own – eventually opening a small shop to sell them.

But it took a serious skiing accident – a day which she describes as “one of the most significant days of my life” and which resulted in five facial fractures, a skeletal fracture and a stopped heart – to give her the “wake-up call” that she needed to take her business further.

“There’s only one way to do business, and that is the ethical way.”

Nelia Annandale

In spite of the collapse of the textile industry, a huge desire to be a job provider and look after her “second family” – women who often started from nothing, and who took control of their careers – kept her going.

Annandale sits with Charlotte Kilbane to discuss her path to success, her advice for young entrepreneurs – and how success is so much deeper than the money you earn.

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Meet Gavin Keller: The principal who has reimagined the classroom

Meet Gavin Keller: The principal who has reimagined the classroom

In 2015, Sun Valley Primary made headlines for ditching homework. Now, meet the man at the helm of the school where kids are taught to think and how to fail.

Meet Marlene le Roux, the transformation stalwart who helms Artscape Theatre

Meet Marlene le Roux, the transformation stalwart who helms Artscape Theatre

From an upbringing in a time marked as our most tumultuous, Marlene has come through the trenches to rise above – and then pay it forward.

Meet Luke Dale-Roberts: Master of culinary invention

Meet Luke Dale-Roberts: Master of culinary invention

Meet The Test Kitchen's Luke Dale-Roberts, the man who is setting South Africa’s taste buds alight with high-end dining experiences that blow foodies out of the water.

Meet Brian Chesky: The sharing-economy hero

Meet Brian Chesky: The sharing-economy hero

A simple idea borne in late 2007 out of three broke guys’ need to make rent started a global revolution in the travel industry, and introduced the world to a new economy.

Meet M-Net Channels Head Yolisa Phahle

Meet M-Net Channels Head Yolisa Phahle

Hear from the person instrumental in driving M-Net’s strategy to showcase local content since 2015.

Meet Shirley Zinn: The expert putting "human" back in HR

Meet Shirley Zinn: The expert putting "human" back in HR

With a high profile career in the corporate world and a PhD from Harvard, Shirley Zinn is living proof that grit, resilience and hard work do pay off.

Popular articles
Last chance for Spur's 2-for-1 burger special this Monday

Last chance for Spur's 2-for-1 burger special this Monday

Monday (March 27) is your last chance to sink your teeth into the popular burger special which Spur will discontinue from April.

Budget 2017: DA hoped for spending cuts, not tax increases

Budget 2017: DA hoped for spending cuts, not tax increases

The DA believes that raising taxes is not the answer to South Africa's economic woes and propose more cost-cutting for government.

Meet self-made millionaire (net worth – R400m!) property mogul Sisa Ngebulana

Meet self-made millionaire (net worth – R400m!) property mogul Sisa Ngebulana

How did Ngebulana build his empire? The Money Show’s Bruce Whitfield interviewed him for his weekly “ShapeShifter” feature.

How Naspers paid peanuts for Tencent (China’s most valuable company)

How Naspers paid peanuts for Tencent (China’s most valuable company)

In 2001 Naspers invested $32 million in (then tiny) Tencent. Learn more about the wildly profitable Chinese behemoth...

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?

5 reasons why the tourism industry is sceptical about the latest numbers

5 reasons why the tourism industry is sceptical about the latest numbers

The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.