On her final stop in Mozambique for Africa Connected, South Africa’s leading journalist, Nikiwe Bikitsha met with the Managing Director of the world’s most recognised brand – Coca-Cola to discuss their decision to invest in the country.
Establishing operations in 1994 as a joint venture between the South African bottling company and the Mozambican government, Coca-Cola’s optimism about the country’s future has encouraged them to invest over 200m dollars over the last few years.
Whilst business is growing, the fizzy drink giant hasn't had it easy.
I’ve worked in many markets around the world and Mozambique is probably the most challenging.— Simon Everest, Managing Director at Coca-Cola Sabco
Hit by the harsh economic climate, the company felt a severe decline when prices had to be raised. Another challenge was the change in the exchange rate between the rand and the metical, which saw South African products become more expensive in relation to those produced in Mozambique.
Whilst consumption of Coca-cola’s products is low in comparison to the rest of the world, the company’s belief in the Mozambique’s potential will keep them around for the long haul.
Click here to access the Africa Connected portal or click below to watch Nikiwe's full interview with Simon Everest...