ShapeShifter

Data, data everywhere! Meet Ornico Group’s Oresti Patricios…

The amount of data in our world has been exploding, and analysing large data sets — so-called big data — will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus.

McKinsey & Company

Oresti Patricios is the CEO of Ornico Group, a company that monitors and simplifies “big data” for companies wishing to grow and/or manage their reputations.

Patricios founded Ornico in 1984.

Ornico services 300 local advertisers, either directly or through their agencies.

The company opened Nigerian offices in 2010 as part of a major African expansion drive.

It currently operates in 14 countries on the continent.

The Money Show’s Bruce Whitfield interviewed Patricios for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

I grew up in Cyrildene in Johannesburg.

Oresti Patricios

When everybody yings you must yang.

Oresti Patricios

When I did my Social Media MBA Myspace was rocking. Twitter was nowhere.

Oresti Patricios

Young people has the most amazing minds!

Oresti Patricios

I was diagnosed with cancer. While I was undergoing chemo I wasn’t working much; it was really boring staying home. It was a great opportunity to do an MBA.

Oresti Patricios

Nigeria is a crazy place.

Oresti Patricios

We felt that if we could get Nigeria right we could get it right anywhere.

Oresti Patricios

Kenya is an exciting space to be in at the moment.

Oresti Patricios

I change things on a continuous basis; it drives people crazy!

Oresti Patricios

Sandton is a bubble. Town is where it’s at.

Oresti Patricios

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Article brought to us by Old Mutual.

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