My granny wasn’t one of those nurturing, caring grannies. She was a grumpy old girl. But she allowed me to sit in the kitchen. I learned to smell and taste. And that is all you need to understand food.— Ina Paarman
I’m the heart of the business; my son is the head of it.— Ina Paarman
Nobody 'F's with me!— Ina Paarman
In 1982 Ina Paarman started a cookery school in her garage.
She had no marketing budget, but roped in her teenage sons to drop homemade flyers into post-boxes.
The business had a slow start but, after seven years, it was wildly popular.
Paarman teamed up with her husband and son, transforming the business into a fully-fledged food manufacturer.
Today, Paarman Foods - a household name in South Africa – exports to 32 countries around the world.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
I started my career as a home economics teacher.— Ina Paarman
I was headhunted by the Technicon where I trained home economic teachers.— Ina Paarman
I love teaching! It’s like gardening with people.— Ina Paarman
My mother told me I’m too clever to work for the government. She gave me R4000 to start a business.— Ina Paarman
We paid our school fees! Our first export order – to Australia – had a yeast infestation. The cost of disposing of that; the loss of face… a whole gedoente!— Ina Paarman
My gut feeling always told me that we’re on the right road.— Ina Paarman
We get offers; but it’s our passion, it’s our life!— Ina Paarman
There’s a fantastic mood in our business. If a big guy buys us; will he look after us? He’s not going to use the best olive oil…— Ina Paarman
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
The Money Show’s Bruce Whitfield interviews OfferZen cofounder Malan Joubert.
Nchabeleng is the Executive Chair of black-owned Blueprint Group and former CEO of MMS Group, a division of Publicis Worldwide.
Meet Entrepreneur of the Year Vanessa Jacobs; learn about her “Slab of Seed” invention that is mainstreaming edible gardening.
The Money Show’s Bruce Whitfield interviews Gumtree South Africa Country Manager Johan Nel for his weekly “ShapeShifter” feature.
The Money Show’s Bruce Whitfield interviews Blu Blood cofounder Osman Osman for his weekly “ShapeShifter” feature.
The Money Show’s Bruce Whitfield interviews the underrated turnaround guru for this weekly “ShapeShifter” feature.
The term coined on social media gets it's inspiration from Gwede Mantashe flip-flopping on his criticism of the ANC.
How did Ngebulana build his empire? The Money Show’s Bruce Whitfield interviewed him for his weekly “ShapeShifter” feature.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.
National Student Financial Aid Scheme says it will reopen 2017 loan applications after receiving requests for deadline extension.
This week Xolani Gwala's speaks to former Generations actor Pamela Nomvete for #WhatInTheWorldHappenedTo feature.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?