ShapeShifter

Meet Solly Kramer, Chairperson of 3rd-gen family business Norman Goodfellows

We’ve been going for 42 years. We’ve never had a month-on-month where we haven’t grown in double-digit figures.

Solly Kramer, Norman Goodfellows

The wine people sit in Cape Town, and they don’t really understand the emerging, main market.

Solly Kramer, Norman Goodfellows

Norman Goodfellows is a well-established fine wine and spirit chain-store.

It is a third generation business founded by Norman Goodfellows CEO Solly Kramer’s father, Norman Kramer, way back in 1976.

My father was a genius at branding, and his wife designed the figure in the logo.

Solly Kramer, Norman Goodfellows

“Norman” was the name of Solly’s grandfather while “Goodfellows” suggests good times.

The Money Show’s Bruce Whitfield interviewed Kramer for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

People often taste by price…

Solly Kramer, Norman Goodfellows

My father used to sleep there… he worked 22 hours a day and hardly ever came home.

Solly Kramer, Norman Goodfellows

My father said, ‘Try and own your own business’.

Solly Kramer, Norman Goodfellows

In those days the retail liquor trade was very Jewish dominated… My father wanted something different…

Solly Kramer, Norman Goodfellows

We try and maintain that type of personal service.

Solly Kramer, Norman Goodfellows

We used to get orders from all over the country.

Solly Kramer, Norman Goodfellows

Our growth in Cape Town is remarkable.

Solly Kramer, Norman Goodfellows

Whiskey sales are down, but brandy is coming back.

Solly Kramer, Norman Goodfellows

Vodka is strong, but it’s not growing.

Solly Kramer, Norman Goodfellows

Wine is the only category that isn’t thriving. And we’re a wine producing country!

Solly Kramer, Norman Goodfellows

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Sars acting Commissioner Mark Kingon wants tax to be boring. It won't be easy

Sars acting Commissioner Mark Kingon wants tax to be boring. It won't be easy

South African Revenue Services' Mark Kingon has the most dreadfully important job. Bruce Whitfield interviews him...

SA start-up uses local talent to teach machines to think for themselves

SA start-up uses local talent to teach machines to think for themselves

Bruce Whitfield interviews Frans Cronje, cofounder of DataProphet, a firm specialising in tailor-made machine learning algorithms.

‘Real Wolf of Wall Street’ Jordan Belfort on sex, drugs and starting over

‘Real Wolf of Wall Street’ Jordan Belfort on sex, drugs and starting over

[Strong language warning] Jordan Belfort, played by Leonardo DiCaprio, opens up about his sordid past and inspirational new life.

Meet Jacko Maree, tasked by the President to get R1.2 trillion in investments

Meet Jacko Maree, tasked by the President to get R1.2 trillion in investments

The Money Show’s Bruce Whitfield interviews Maree, Chairperson at Liberty Holdings (and former CEO of Standard Bank).

Hate plastic? Grocer Nude Foods doesn’t have any of it! It’s also cheaper…

Hate plastic? Grocer Nude Foods doesn’t have any of it! It’s also cheaper…

The concept is not new, or a hipster fad. The Money Show’s Bruce Whitfield interviews Nude Foods founder Paul Rubin.

SPARK Schools provides Singapore-quality education for R19 400 per year

SPARK Schools provides Singapore-quality education for R19 400 per year

Our education system is poor, leading to a proliferation of private schools, most which are unaffordable even for the middleclass.

Popular articles
From Cape to Cairo: 80-year-old Julia travels to Egypt using 20-year-old car

From Cape to Cairo: 80-year-old Julia travels to Egypt using 20-year-old car

‘It took approximately 4 – 5 months because I had to make some stops on the way for repairs.' - Julia Albu, the African Conquest

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

How to make money through ‘buy-to-let’ (using very little of your own money)

How to make money through ‘buy-to-let’ (using very little of your own money)

Bruce Whitfield interviews Francois Janse van Rensburg, author of “Making Money through Buy-To-Let in South Africa".

Retirement: 8 biggest mistakes people typically make…

Retirement: 8 biggest mistakes people typically make…

The Money Show’s Bruce Whitfield interviews Galileo Capital Financial Advisor Warren Ingram.

MTN Walk The Talk with 702: Get your entries in and be part of a united Joburg!

MTN Walk The Talk with 702: Get your entries in and be part of a united Joburg!

Join Joburgers from all walks of life come together peacefully, united in their diversity for a fun family day out.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?