It is super-easy to start your online store! Social media has allowed businesses to be seen… you get sponsored ads on Facebook, you get Google Ads… Online has given us the advantage…— Tatum Billson, NulaBaby
When Tatum Billson fell pregnant with her firstborn, she was shocked to learn how much a good stroller would set her back.
Instead of buying what she believed was an overpriced luxury, she browsed the internet and came across a number of interesting suppliers.
Some were willing to send a sample to South Africa, with a few changes of Billson’s choice, without charging shipping costs.
She bought one, and two weeks later it arrived.
The product was excellent; she ordered 50.
She sold every single one of them on pre-order, before they even arrived in the country.
To date, Billson sold 2000 (and counting!) “NulaBugs”.
She has expanded her range to seven different strollers, nursery furniture, rocking chairs, booster car seats and accessories.
Billson spoke about her business, and its “extreme highs and lows”.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
…We had three couples coming up to us, asking us where we go it… That’s what sparked it all!— Tatum Billson, NulaBaby
We do everything in-house…— Tatum Billson, NulaBaby
It takes time [to build trust]…— Tatum Billson, NulaBaby
It is very difficult keeping stock… but we’ve managed to get that under control, only just in the past year…— Tatum Billson, NulaBaby
There has been a fake NulaBug in the market… it’s something you don’t think can happen to you!— Tatum Billson, NulaBaby
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby THE NEWSROOM
The JoJo brand has entrenched itself in the psyche of South Africans. Bruce Whitfield interviews its MD, Grant Neser.
Kganki Matabane joined the BBC in December 2017. The Money Show’s Bruce Whitfield interviews him.
The Money Show’s Bruce Whitfield interviews former Minister of Finance Nhlanhla Nene.
The Money Show’s Bruce Whitfield interviews Red and Yellow Creative School of Business Chairperson Rob Stokes.
The Money Show’s Bruce Whitfield interviews Zang Chocolate cofounders Jethro Braun and Brett Horwitz.
The Money Show’s Bruce Whitfield interviews Market Theatre CEO Ismail Mahomed for his weekly “ShapeShifter” feature.
Stephen Grootes says he believes former Eskom CEO Brian Dames when said he was not formally introduced to the Gupta family.
EWN parliamentary correspondent Gaye Davis says Mineral Resources Minister Mosebenzi Zwane received detailed and tough questions.
Zwelinzima Vavi says South Africa is paying dearly for choices they've made in being angry with Mbeki and not thinking logically.
The ANC treasurer-general confirmed Mantashe’s comments that the President did not consult the ANC leadership on the reshuffle.
Political analyst Karima Brown says the latest Cabinet Reshuffle is a move to strengthen his hand at the December conference.
Sunday Times journo Thanduxolo Jika who broke the front page story about the Gupta family emails vouches for their authenticity.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
"My earliest memory of money is my father saying, ‘Why do you want to do this thing? How are you going to feed the family?'"
The EFF lawyer stole the show during the state capture report court battle.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...