ShapeShifter

Meet Inga Atelier's Inga Gubeka (one of Africa’s most promising entrepreneurs)

I’ve got this vision… I want to become one of the biggest luxury brands to come out of Africa.

Inga Gubeka, Inga Atelier

Even if we’re making money… it frustrates me… I’m not the kind of guy that sits in the boardroom for very long… I’m a maker!

Inga Gubeka, Inga Atelier

You’ll pay, on average, about R1300 for an Inga Atelier bag… it goes up to R11 000…

Inga Gubeka, Inga Atelier

Inga Gubeka, born in the Eastern Cape and raised in Durban, always imagined himself in advertising or design.

He studied interior design at the then Durban University of Technology, and started Indalo Décor, his first entrepreneurial venture, in 2013 in Cape Town.

He used wood to make all kinds of unique products such as clutches, bags and backpacks.

In 2015 Glenfiddich named a premium single malt whisky – worth R80 000 - after Gubeka, who designed the bottle.

Gubeka left Indalo Décor, after differences in opinion he had with his partners with regards to the future direction of the company.

He then re-entered the market with his new “lifestyle brand” Inga Atelier, which makes wooden and leather bags.

Gubeka is, according to Forbes, one of Africa’s most promising young entrepreneurs.

Refilwe Moloto (in for Bruce Whitfield on The Money Show) interviewed Gubeka for the weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

We’re going for the malls where all the luxury brands are.

Inga Gubeka, Inga Atelier

A lot of customers… want things personalised… we don’t charge extra for it…

Inga Gubeka, Inga Atelier

We look at having about 20 employees by the end of the year.

Inga Gubeka, Inga Atelier

We’re looking at opening at the Waterfront [in Cape Town].

Inga Gubeka, Inga Atelier

In South Africa we’re still very behind when it comes to online shopping… that’s why you must balance online with offline… We have an online store, and we’re on Instagram…

Inga Gubeka, Inga Atelier

My clientele is mostly very high end… it’s people who know what they want… they tell me what they want… they want to be treated differently… they even want coffee before they spend… it’s a very experiential relationship…

Inga Gubeka, Inga Atelier

There’s a big difference between quality foot traffic and quantity foot traffic.

Inga Gubeka, Inga Atelier

As a creative, you must be in control…

Inga Gubeka, Inga Atelier

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Meet Woolies slayer Shannon McLaughlin, founder of Ubuntu Baba Baby Carrier

Meet Woolies slayer Shannon McLaughlin, founder of Ubuntu Baba Baby Carrier

Ray White interviews McLaughlin, about three months after she shot to fame for taking on the alleged copycat, Woolworths.

Zande provides credit via phone to spazas in the form of the goods they sell

Zande provides credit via phone to spazas in the form of the goods they sell

Bruce Whitfield interviews Siya Ntutela of Zande, a platform that allows small retailers to apply for credit and make payments.

Jerry Mpufane (M&C Saatchi Joburg) on his way to New York to sell South Africa

Jerry Mpufane (M&C Saatchi Joburg) on his way to New York to sell South Africa

The Money Show’s Bruce Whitfield interviews Mpufane before he heads to the Big Apple as Hub Head for SA Tourism.

Adri Williams - Ubuntu personified - saved Khayelitsha Cookies and changed lives

Adri Williams - Ubuntu personified - saved Khayelitsha Cookies and changed lives

Bruce Whitfield interviews Williams about her transformative business delivering quality cookies to hotels and Pick n Pay.

The fascinating story of WeBuyCars (and why Naspers is pumping billions into it)

The fascinating story of WeBuyCars (and why Naspers is pumping billions into it)

The Money Show’s Bruce Whitfield interviews WeBuyCars founder Faan van der Walt for his weekly "ShapeShifter" feature.

Make money with farming (no land or dirty hands required)

Make money with farming (no land or dirty hands required)

Interested in farming as a "Hassel-free" side-hustle? The Money Show’s Bruce Whitfield interviews Grant Field, CEO at Fedgroup.

Popular articles
'Ramaphosa may have to remove Mrwebi and Jiba by tonight'

'Ramaphosa may have to remove Mrwebi and Jiba by tonight'

Freedom Under Law CEO Nicole Fritz says if the president fails to make a decision overnight, they are free to go back to work

How to best save and invest for your children

How to best save and invest for your children

What is the best financial gift you can give your children? Personal financial advisor Warren Ingram has a few answers.

Why Shoprite wants to pay Christo Wiese R3.3 billion

Why Shoprite wants to pay Christo Wiese R3.3 billion

Simon Brown on why is Shoprite wants shareholders to approve paying R3.3bn to Christo Wiese for his high-voting shares.

Retain body heat with an aluminium foil this winter, advises City of Joburg

Retain body heat with an aluminium foil this winter, advises City of Joburg

Khabazela shares what has kept social media abuzz on What's Gone Viral.