This week he interviewed Eleven28 Gin owner Sewela Mokoena, after receiving the following email from her:
I'm the mother of a one-year-old daughter; the inspiration for most of my business ventures because I want a better life for her and to help my mom build her dream house in Tzaneen.
I'm a media strategist for a broadcaster by profession, and I’ve created the following two companies:
Refiloe Luxury Gift Emporium – named after my daughter - specialises in luxury floral designs and intimate events.
- Eleven28 beverages, which I named after my birthday (28 November).
I’m a Wits graduate with a triple major in English Literature, Media Studies and Anthropology.
I’ve worked for the Sabc and Mediamark before moving back to Polokwane to be closer to home.
I wanted to build a legacy for my children, and that's how I fell into it.
I've taken a course with Distillique because I wanted businesses that I already had a passion for.
I loved the chemistry behind distilling and, besides, I’m a gin enthusiast so it was a perfect match for me.
After getting my certificate, I realised the journey would be long and hard because of the financial implications of being a single black lady with only a widely spread salary and no financial backer.
I convinced a Limpopo craft distillery to bottle for me.
I have to work to finance the project until I can scale up and go retail and employ people to manage the admin and brand marketing and sales on my behalf.
I’m just a girl who wanted to prove to herself and others that - as scary as the industry seems - armed with knowledge and determination you can make a success of it, despite barriers to entry that exist.
Eleven28 beverages will become a household name with more variety to the product line.
I'm currently working on getting my distillery up and running.
Listen to Whitfield’s interview of Mokoena below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
Recommendedby NEWSROOM AI
Interested in farming as a "Hassel-free" side-hustle? The Money Show’s Bruce Whitfield interviews Grant Field, CEO at Fedgroup.
Bruce Whitfield sat down with GT Ferreira, Laurie Dippenaar and Paul Harris, the inspirational founders of Rand Merchant Bank.
Mad Giant was born from the desire to conquer the world and take chances with no fear of the outcome, says its founder Eben Uys.
The year’s best interviews of South Africa and the world’s most famous (and infamous) movers and shakers.
The Money Show’s Bruce Whitfield interviews Marc Wachsberger, Managing Director and founder of The Capital Hotel and Apartments.
You may not have heard of Hedy Lamarr, but you owe this 1940s Hollywood star a great deal.
A message alleged to be from formerANN7 journalist Farida Joyce has been circulated on WhatsApp and social media.
Hot tip! Patrick Mathidi (Head of Equities at Aluwani Capital Partners) shares what he’s buying and selling this week.
David Lewis, Executive Director at Corruption Watch, discusses the effects and severity of corruption.
Acting Home Affairs DG Thulani Mavuso says these new laws will ensure that the department does its job efficiently.
The Commission spokesperson says Judge Raymond Zondo will be addressing the leaking of affidavits to the media on Tuesday.
Eusebius McKaiser says Angelo Agrizzi should not be seen as a hero for his testimony at the Zondo Commission of Inquiry.
A caller weighs in on viral videos doing the rounds of bizarre things happening at Endumisweni Faith Mission Church in Mdantsane.
Khabazela shares tweets and Facebook posts that have gone viral.