ShapeShifter, Evergreen Content

Story of Van Loveren Vineyards and 'Four Cousins', SA's top-selling bottled wine

The local market is big enough… We made a conscious decision to focus on the local market… We focus on South Africa; we’ve done well here…

Phillip Retief, CEO - Van Loveren Vineyards

We had it fairly easy. We worked hard, make no mistake… When the next generation comes in, it’ll be different… We try to encourage them to get a university degree… and travel the world… and work elsewhere…

Phillip Retief, CEO - Van Loveren Vineyards
Picture credit: https://www.vanloveren.co.za/wine-ranges

The Retief family has been making wine since 1937 when they bought the Van Loveren farm near Robertson in the Western Cape.

Wynand and Nico Retief started making wine for wholesale and bottling it themselves in the 1960s.

The Retiefs created the famed “Van Loveren” brand in 1980.

It took a year to sell 500 cases.

The Money Show’s Bruce Whitfield interviewed Phillip Retief, CEO at Van Loveren Vineyards, for his weekly “ShapeShifter” feature.

Philip Retief is part of the third generation of Retief winemakers, at it since the 1990s.

In 2000, the four Retief cousins introduced the “Four Cousins” range of wines.

Today it’s the top-selling bottled wine in South Africa.

Listen to the interview in the audio below (and scroll down for more quotes from it).

We are two sets of brothers… We affectionately refer to ourselves as ‘The Cousins’… We are a good example of how to farm in a family business environment. We’re doing a lot of things right… We’ve had very few bust-ups…

Phillip Retief, CEO - Van Loveren Vineyards

The fourth generation… will be a bit more challenging…

Phillip Retief, CEO - Van Loveren Vineyards

... It was the driest it’s ever been… All farmers learned something from this drought… We’re now more savvy…

Phillip Retief, CEO - Van Loveren Vineyards

We want to diversify into other categories of liquor… The craft gin market is very exciting…

Phillip Retief, CEO - Van Loveren Vineyards

…We are the producer, under license, for the [Zulu] King…

Phillip Retief, CEO - Van Loveren Vineyards

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Eskom:  Some solutions right now

Eskom: Some solutions right now

What are the immediate and existing solutions to Eskom's generation issues?

How to know if your finances are on track after a lousy year

How to know if your finances are on track after a lousy year

How do you measure if you are financially on track after a lousy year?

Aramco is now the world's largest listed company

Aramco is now the world's largest listed company

This massive state oil producer is now the world's first $2 trillion company.

How this CEO is putting surplus power back into the Eskom grid

How this CEO is putting surplus power back into the Eskom grid

Is there an option for mass solar supply to South Africa in the near future? This entrepreneur thinks so.

Are banks and corporates allowed to activate early December payment?

Are banks and corporates allowed to activate early December payment?

Wendy Knowler looks into the practice of many banks and corporates of “unilaterally” activating an early debit for December payment.

Meet the new owner of Starbucks SA

Meet the new owner of Starbucks SA

Meet the new owner of Starbucks SA, Adrian Maizey.

Popular articles
Are banks and corporates allowed to activate early December payment?

Are banks and corporates allowed to activate early December payment?

Wendy Knowler looks into the practice of many banks and corporates of “unilaterally” activating an early debit for December payment.

Caller defends Sho Madjozi's two-channels statement

Caller defends Sho Madjozi's two-channels statement

Eusebius McKaiser and callers debate issues from the Sho Madjozi to the Springboks.

[VIDEO] Family saved from being hit by speeding SUV goes viral

[VIDEO] Family saved from being hit by speeding SUV goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] 'I didn't poop, I peed,' kid excited that he went potty successfully

[WATCH] 'I didn't poop, I peed,' kid excited that he went potty successfully

Khabazela shares tweets and Facebook posts that have gone viral.

'Old Mutual has lost R10bn since Peter Moyo was placed on suspension'

'Old Mutual has lost R10bn since Peter Moyo was placed on suspension'

Daily Maverick freelance journalist Ray Mahlaka breaks down the figures on how much the company has lost in the past few months.

[LISTEN] Have #YouPeople seen the latest Nando's ad?

[LISTEN] Have #YouPeople seen the latest Nando's ad?

Chief Marketing Officer at Nandos South Africa Doug Place explains how they come up with their new advert.

Pool owners brace yourselfs for new regulations coming your way

Pool owners brace yourselfs for new regulations coming your way

The South African Bureau of Standards is preparing new regulations to help decrease the number of child drownings.

Interested in buying a franchise? Learn from this guy (owner of 100 KFCs)

Interested in buying a franchise? Learn from this guy (owner of 100 KFCs)

Sumitra Nydoo (on The Money Show) interviews KFC franchisee Kuben Naidoo.