ShapeShifter, Evergreen Content

Story of Van Loveren Vineyards and 'Four Cousins', SA's top-selling bottled wine

The local market is big enough… We made a conscious decision to focus on the local market… We focus on South Africa; we’ve done well here…

Phillip Retief, CEO - Van Loveren Vineyards

We had it fairly easy. We worked hard, make no mistake… When the next generation comes in, it’ll be different… We try to encourage them to get a university degree… and travel the world… and work elsewhere…

Phillip Retief, CEO - Van Loveren Vineyards

The Retief family has been making wine since 1937 when they bought the Van Loveren farm near Robertson in the Western Cape.

Wynand and Nico Retief started making wine for wholesale and bottling it themselves in the 1960s.

The Retiefs created the famed “Van Loveren” brand in 1980.

It took a year to sell 500 cases.

The Money Show’s Bruce Whitfield interviewed Phillip Retief, CEO at Van Loveren Vineyards, for his weekly “ShapeShifter” feature.

Philip Retief is part of the third generation of Retief winemakers, at it since the 1990s.

In 2000, the four Retief cousins introduced the “Four Cousins” range of wines.

Today it’s the top-selling bottled wine in South Africa.

Listen to the interview in the audio below (and scroll down for more quotes from it).

We are two sets of brothers… We affectionately refer to ourselves as ‘The Cousins’… We are a good example of how to farm in a family business environment. We’re doing a lot of things right… We’ve had very few bust-ups…

Phillip Retief, CEO - Van Loveren Vineyards

The fourth generation… will be a bit more challenging…

Phillip Retief, CEO - Van Loveren Vineyards

Last year was hectic. It was the driest it’s ever been… All farmers learned something from this drought… We’re now more savvy…

Phillip Retief, CEO - Van Loveren Vineyards

We want to diversify into other categories of liquor… The craft gin market is very exciting…

Phillip Retief, CEO - Van Loveren Vineyards

…We are the producer, under license, for the [Zulu] King…

Phillip Retief, CEO - Van Loveren Vineyards

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
South Africa can have cheap electricity, forever! – former Eskom engineer

South Africa can have cheap electricity, forever! – former Eskom engineer

The Money Show’s Bruce Whitfield interviews Dr Tobias Bischof-Niemz, CEO at ENERTRAG South Africa.

'Drop shipping' - the shady side of connecting buyers with sellers on the web

'Drop shipping' - the shady side of connecting buyers with sellers on the web

The web was supposed to connect buyers to sellers, but not like this.

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

TymeBank has no branches and no monthly fees. Most transactions are free. Bruce Whitfield interviews its CEO.

Buying a used car? New app sends mechanic to inspect it before you decide

Buying a used car? New app sends mechanic to inspect it before you decide

Hanru Reyneke is on a mission to disrupt the used-car industry in South Africa by providing peace of mind to punchdrunk consumers.

How to get off the Eskom grid

How to get off the Eskom grid

Homes and businesses… Grahame Cruickshanks (Green Building Council SA) offers advice on freeing yourself from Eskom.

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

You've probably never heard of Chuck Feeney. Nevertheless, he’s one of the strangest, most impactful people who has ever lived.

Popular articles
South Africa can have cheap electricity, forever! – former Eskom engineer

South Africa can have cheap electricity, forever! – former Eskom engineer

The Money Show’s Bruce Whitfield interviews Dr Tobias Bischof-Niemz, CEO at ENERTRAG South Africa.

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

TymeBank has no branches and no monthly fees. Most transactions are free. Bruce Whitfield interviews its CEO.

Buying a used car? New app sends mechanic to inspect it before you decide

Buying a used car? New app sends mechanic to inspect it before you decide

Hanru Reyneke is on a mission to disrupt the used-car industry in South Africa by providing peace of mind to punchdrunk consumers.

What are the rules and regulations when it comes to owning a generator?

What are the rules and regulations when it comes to owning a generator?

A listener on the Afternoon Drive has shared his frustrations with a neighbor's noisy generator and the health risks it posed.

SA second most stressed nation in the world - Here's what you can do about it

SA second most stressed nation in the world - Here's what you can do about it

Health and Performance Educator and Consultant, Richard Sutton discusses methods for de-stressing.

NSFAS to probe claims of unpaid funds causing students to resort to loan sharks

NSFAS to probe claims of unpaid funds causing students to resort to loan sharks

Students claim they have not received their NSFAS meal allowances and are forced to borrow from loan sharks to survive.