The Science Of ... , Evergreen Content

How to make a 'TV' show (in the dying days of old-school television)

It’s a marketplace… you’ve got to conceptualise things around what people want.

Yusuf Stevens, Cheeky Media

My sons… they don’t watch TV! They’re watching YouTube, Netflix and Showmax…

Yusuf Stevens, Cheeky Media

One thing I can say is that nothing on TV is real!

Yusuf Stevens, Cheeky Media

Some say we're in a golden age of television.

While every second movie is a rehash or superhero movie, TV seems awash in originality not seen before.

Since about 2012, television has grown into a more substantial component of major media companies' revenues than film.

The Money Show’s Bruce Whitfield interviewed Cheeky Media Joint MD Yusuf Stevens for his weekly “The Science Of” feature.

Stevens discussed making television shows.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

In South Africa, we have a massive soapie culture… Talk is always popular…

Yusuf Stevens, Cheeky Media

The idea of appointment viewing is slowly dying… As much as TV is dying; there’s never been a bigger demand for content, ever!

Yusuf Stevens, Cheeky Media

Viewers are very intelligent. They don’t like to be advertised to all the time… It’s a fine line… If you get it right you can do very well for your client…

Yusuf Stevens, Cheeky Media

DStv is losing subscribers… it’s a difficult time…

Yusuf Stevens, Cheeky Media

If you look at a show like Top Gear… it was a car show that wasn’t actually about cars… viewership is skewed towards females. It’s something you wouldn’t expect…

Yusuf Stevens, Cheeky Media

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

Recommended

by NEWSROOM AI
Read More
How to make best use of your year-end bonus

How to make best use of your year-end bonus

The Money Show’s Bruce Whitfield interviews Warren Ingram, Personal Financial Advisor and Executive Director at Galileo Capital.

UK politics descends into chaos as Tories trigger no confidence vote against May

UK politics descends into chaos as Tories trigger no confidence vote against May

The Money Show’s Bruce Whitfield interviews Prof Raymond Parsons (Economist at NWU Business School) and EWN's Alex Eliseev.

The best things to listen to this holiday

The best things to listen to this holiday

What music can do for the soul, podcasts can do for the mind.

How RMB went from 'too poor to buy a photocopier' to the largest bank in SA

How RMB went from 'too poor to buy a photocopier' to the largest bank in SA

Bruce Whitfield sat down with GT Ferreira, Laurie Dippenaar and Paul Harris, the inspirational founders of Rand Merchant Bank.

10 most-read articles of 2018 from Bruce Whitfield's The Money Show

10 most-read articles of 2018 from Bruce Whitfield's The Money Show

It's interesting to see which The Money Show articles were most widely read in 2018; a very tough year for the economy.

Research proves networking doesn’t work (if you try it with strangers)

Research proves networking doesn’t work (if you try it with strangers)

Review of “Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career” by David Burkus.

Popular articles
Adriaan Basson the second journalist to lay a charge against an EFF member

Adriaan Basson the second journalist to lay a charge against an EFF member

Earlier on Friday, Karima Brown laid a charge of intimidation against a party member who sent her what she says is a threatening text.

'Love your vulva the way it is' - Designer vaginas are dangerous, warns Dr Eve

'Love your vulva the way it is' - Designer vaginas are dangerous, warns Dr Eve

So-called 'designer vaginas' are created through various surgical or non-surgical procedures, explains clinical sexologist Dr Eve.

'Shutdown of Ndalo Media is no surprise and is a blow to media diversity'

'Shutdown of Ndalo Media is no surprise and is a blow to media diversity'

The company will reportedly shut its doors in January 2019.

'Cyril is the most popular president since Nelson Mandela'

'Cyril is the most popular president since Nelson Mandela'

Author Max de Preez weighs in on where SA would be if Jacob Zuma was still president and the impact of Ramaphosa now.

Here is what to do if you're affected by driving licence backlog

Here is what to do if you're affected by driving licence backlog

The WC Traffic Department has made provisions to cater for motorists affected by the backlog with the issuing of driving licences.

Gigaba and Dlamini make ANC KZN provincial nominee list

Gigaba and Dlamini make ANC KZN provincial nominee list

EWN reporter Ziyanda Ngcobo says Malusi Gigaba and Bathabile Dlamini have made the provincial nominee list for the ANC KZN.

[WATCH] Internet search for talented singer Nosipho is over...she's been found!

[WATCH] Internet search for talented singer Nosipho is over...she's been found!

Khabazela shares tweets and Facebook posts that have gone viral.

'Evidence is solid. Poor people’s money was used illegally. Shivambu benefitted'

'Evidence is solid. Poor people’s money was used illegally. Shivambu benefitted'

Ray White interviews Pauli van Wyk, an investigative journalist with Scorpio at Daily Maverick.