Ad Feature, But does it work?

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued ads by Volvo and hotel comparison site Trivago.

He loved the Volvo ad.

The Trivago ad?

Not so much.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

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