This week, Rice critiqued ads by Jack Daniel’s and Consol Glass.
Rice gave Jack Daniels a “hero” rating for its very creative Christmas message.
There's an intriguing headline that draws you in, and not a “Ho! Ho! Ho!” in sight.
This week’s “zero” goes to people who complained about a Consol Glass ad that appears to encourage children to play with glass containers, despite the attendant risks.
Rice also spotted a tweet which suggested that if Volvo was really concerned about making their cars safe they wouldn't show a little girl sticking her head out of a moving car.
What happened to setting a good example?
For more detail; listen to the interview in the audio below.
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