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Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued a billboard by conservation organisation “BirdLife” pronouncing “We love to see our skylines filled with cranes”.

The cranes they’re referring to?

Not the kinds that Sandton is famous for, but this one:

Rice gave the BirdLife billboard a “hero” rating.

This week’s “zero” goes to failed sponsorships such as the one of the Blitzboks by Steinhoff.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

It [a billboard] has to work for an audience that may well go past at 120 km/h… in a 60 zone!

Andy Rice

For a conservation body, these cranes represent the enemy…

Andy Rice

It’s really witty; really clever!

Andy Rice

The Blitzboks is such a strong brand, they’ll attract an alternative sponsor very easily.

Andy Rice

Many sponsorships are examples of executive hubris.

Andy Rice

The Blitzboks will shake this off quicker than you can say ‘fraud’!

Bruce Whitfield

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