This week, Rice critiqued a billboard by conservation organisation “BirdLife” pronouncing “We love to see our skylines filled with cranes”.
The cranes they’re referring to?
Not the kinds that Sandton is famous for, but this one:
Rice gave the BirdLife billboard a “hero” rating.
This week’s “zero” goes to failed sponsorships such as the one of the Blitzboks by Steinhoff.
For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).
It [a billboard] has to work for an audience that may well go past at 120 km/h… in a 60 zone!— Andy Rice
For a conservation body, these cranes represent the enemy…— Andy Rice
It’s really witty; really clever!— Andy Rice
The Blitzboks is such a strong brand, they’ll attract an alternative sponsor very easily.— Andy Rice
Many sponsorships are examples of executive hubris.— Andy Rice
The Blitzboks will shake this off quicker than you can say ‘fraud’!— Bruce Whitfield
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