If you try to be all things to all people, you will become nothing to everyone.
You must figure out who your ideal customer is – the one you can profitably serve.
This is what is meant by “positioning”.
Phitidis gave advice on getting your business’s positioning right.
It's critical because, with limited resources as a growing business, you have to focus your efforts to maximise your impact and build your momentum.
For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).
It’s especially difficult in the tech industry to get your positioning right.— Pavlo Phitids, Aurik Business Accelerator
Start by creating a definition of the product, but not in detail…— Pavlo Phitids, Aurik Business Accelerator
Understand your product as it is right now…— Pavlo Phitids, Aurik Business Accelerator
What problem does the product solve?— Pavlo Phitids, Aurik Business Accelerator
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
The Money Show Bruce Whitfield interviews famed tech commentator Simon Dingle.
Bruce Whitfield interviews Aurik Business Accelerator’s Pavlo Phitidis about his whirlwind fact-finding mission abroad.
The Money Show’s Bruce Whitfield interviews Financial Life Planning Institute Certified Financial Planner Kim Potgieter.
The Money Show’s Bruce Whitfield interviews Spur CEO Pierre van Tonder.
The Money Show’s Bruce Whitfield interviews the CEO of Bataung Memorial Tombstones.
The Money Show’s Bruce Whitfield interviews Investment Solutions Chief Economist Lesiba Mothata.
What is rapper ProVerb’s attitude to the stuff that makes the world go ‘round (hopes and fears, successes and failures, etc.)?
How did Ngebulana build his empire? The Money Show’s Bruce Whitfield interviewed him for his weekly “ShapeShifter” feature.
This week Xolani Gwala's speaks to former Generations actor Pamela Nomvete for #WhatInTheWorldHappenedTo feature.
The EFF lawyer stole the show during the state capture report court battle.
How old are you? Financial advisor Warren Ingram discusses the five most important ages in anyone’s investment career.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?
The tourism industry is questioning the veracity of the surprisingly upbeat tourism figures and the timing of their release.