http://www.702.co.za Talk Radio 702 - The Podcasts en-us 2006 03 February 2012 2 702webmaster@702.co.za 702's Africa correspondent Jean Jacques (JJ) Cornish gives John a round up of the most important news stories happening on the African continent. Andy pays tribute to the Founding Editor of Advantage Magazine who passed away earlier this week. The team also finds out more about the rules around radio ad "small print" or "T's&C's" with Leon Grobler of the Advertising Standards Authority of South Africa. They then take calls on typos on big format ads - where exactly does the buck stop? Andy's hero is the Huggies TV ad (on facebook) and his zero is the Crimestop billboard missing an essential digit. Tak Hiemstra share how Imperial’s i-Pledge campaign was implemented on the N3 over the Festive Season. Andy and Jenny also chat to Mike Cooper, CEO of PHD Worldwide about media trends from around the world and they remember voice artist Michael Mayer with John Calverwell of Sonovision. Andy’s hero is Khaliques and his zero is Hyundai’s latest ad. Andy and Jenny chat to the Business School lecturer and marketing consultant about the relevance of social media to brands and how big mistakes are being made conceptually. They got a response from WIMPY on its staff training alongside the Braille Menu campaign and we read comments relating to the voice used in the latest frank.net ad. Andy’s hero is Supersport’s latest golf promo and his zero was to bad ad placement. Andy shares his predictions for branding and marketing in 2012 before chatting to Craig Melling-Williams, COO for Africa, India and the Middle East at the Buchanan Group about what they foresee in 2012 especially relating to social media. They also chatted to Dawn Klatzko of Metropolitan Republic about their recent campaign for Wimpy's braille menus featuring Braille Burgers. Andy’s hero is Vinnie Jones “hands free CPR” and his zero is Colourtone Aries. Andy and Jenny chat to Dr David Rosenstein, clinical psychologist and co-founder of Neural Sense about the impact of shock advertising. The subject relates to the recently launched campaign by the Western Cape Government using CCTV footage of real fatal accidents. In response to a listener query on Facebook, they also chatted to John Culverwell of Sonovision about the use of voice over artists in ads. Andy’s hero is the “Give that man a bells” campaign. For his zero he related to zeros from 2011 that he would rather not see in 2012. Andy and Jenny chat to Mike Silver of Stretch Experiential about brands targeting matrics on their actual post-exam joll. They also chatted to Neil Higgs of TNS Global about recent research finding that brands are not welcome if uninvited into the consumer social media space. Andy’s hero is The annual Brands and Branding Encyclopedia. His zero is Lindsay Saker’s latest VW Jetta radio ad. The “Last Dictator Standing” ad has recorded a stunning 500 000 downloads. We speak to Quinton Cronje, Marketing Director for Nando's SA. Andy and Jenny also chat about Imperial’s award winning iPledge campaign with Stefan Siedentopf of Ogilvy. Lastly Donnay Carter gives us the background to Coca-Cola’s latest global campaign, Reasons to Believe. Andy’s hero is Omo’s latest TV ad and his zero is the ASA & DTI for the legislation forcing lengthy T&C’s at the ends of radio ads. Andy and Jenny reflect on the Benetton history of controversial ad campaigns. Ahead of COP17 they also chatted to Given Mkhari of The Communications Firm about their campaign for the Dept of Environment and to Robyn Bergmann of Ogilvy Joburg about their unique campaign for Greenpeace. Andy's hero is the SABS' radio ads and his zero is Bedford Centre. This week on the AD Feature with Andy Rice ,he spoke to the MD of L’Oreal, they are celebrating 40 years of a great pay off slogan Because you’re worth it and also unpacking a great media campaign devised was Marie Claire’s Love the body you’re in campaign. Andy’s hero for today is American Swiss and he’s zero was Airlink.