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David Ogilvy, pompous, old fashioned, but sensible as hell
- Confessions of an Advertising Man
- Ogilvy on Advertising
- Autobiography

Jeremy Bullmore - inherited the mantle of Ogilvy. Best there is.
- Compendium of Articles and Speeches
- Behind the Scenes in Advertising (three editions), 3rd: More Bull More

Jerry Della Femina: the era of sex drugs and rock n' roll
- From those Wonderful Folks who Brought You Pearl Harbour

Randall Rothenburg: reality book, Subaru USA
- Where the Suckers Moon: The Life and Death of an Advertising Campaign

D&AD/Rotovision: Magnificent coffee table books, with great content
- The Copy Book
- The Art Direction Book
- The Commercials Book

Marty Neumeier: the best easy read on brands
- The Brand Gap