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<title>Talk Radio 702 - Ad feature</title>
      <link>http://www.702.co.za</link>
      <description>Talk Radio 702 - The Podcasts</description>
      <language>en-us</language>
      <copyright>2006</copyright>
	  
  <lastBuildDate>11 March 2010</lastBuildDate>
	  <ttl>2</ttl>
      <webMaster>702webmaster@702.co.za</webMaster>
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<title>Andy is impressed that the Catholic Church is on the 2010 bandwagon.</title>
<description>Andy also gives details about the &#8220;Get Wildly Creative about South Africa&#8221; competition being run by the IMC. He gives an update on the ASA&#8217;s ruling on a recent Pritt ad. His hero is First for Women&#8217;s reversing ad and his zero goes to listed company results advertising.

</description>
<pubDate>11 March 2010</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20100310.mp3" type="audio/mpeg"/>
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<item>
<title>Andy chats about male roles in advertising.</title>
<description>Andy unpacked the concept of men's dens, referred to the new Tracker ad on Facebook and gave good examples of World Cup related advertising - Kulula.com and Pepsi. His hero is Robyn Putter.(Who passed away on Monday) 
</description>
<pubDate>03 March 2010</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20100303.mp3" type="audio/mpeg"/>
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<item>
<title>Andy Rice compliments Mini and Nandos for being especially topical.</title>
<description>Andy chatted about the word-of-mouth power of the ads &#8211; both produced by ad agency Black River. Andy also chatted about two outdoor hoardings in Sandton referring to Tiger Woods real name &#8211; it must be a teaser, but for what? His hero is Reach for a Dream viral ad and his zero is FIAT.

</description>
<pubDate>25 February 2010</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20100224.mp3" type="audio/mpeg"/>
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<item>
<title>Andy talks budgets.</title>
<description>Andy talked about advertisers reviewing their budgets for TV ads. His hero for the day is the Nandos Valentines ad and the zero the Credit Agricole with Sean Connery TV ad.

</description>
<pubDate>17 February 2010</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20100217.mp3" type="audio/mpeg"/>
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<title>South Africa&#8217;s most liked advertising . </title>
<description>Jenny and Andy chat to Charles Foster, MD of Millward Brown about this year's results in the AdTrack survey on likeable advertising. Andy shares his highlights from last weekend's Superbowl ads. His hero is Nandos &#8220;I Ate There&#8221;and his zero is Dial Direct &#8220;Yada Yada, Ching Ching&#8221;.
</description>
<pubDate>10 February 2010</pubDate>
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<item>
<title>Andy and Jenny chat to Paul Bannister about selling Brand SA in Davos.</title>
<description>After chatting to the Acting CEO at the International Marketing Council, Andy also shares the Simon Cowell reworked version of &#8220;Everybody Hurts&#8221; and asked if people would buy it &#8211; even if the money went to charity. Andy&#8217;s hero is Supersport&#8217;s tv ads for the SA Open and World Cup &#8220;I was there&#8221;. His zero is Morningside Dispensary.

</description>
<pubDate>04 February 2010</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20100203.mp3" type="audio/mpeg"/>
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<item>
<title>Flogos fly high in Sandton.</title>
<description>Andy does a live crossing to Jenny from the 2nd floor balcony of Primedia Broadcasting to celebrate the maiden flight of Flogos. They also chat to Heidi Brauer of Comair about their &quot;Flying 101&quot; theme for a new plane - see feedback on Facebook. Then Andy shared his selection of clever media innovations from 2009. His hero is for M-WEB's Hot Cakes ad and his zero is to cellphone telemarketers.  
</description>
<pubDate>27 January 2010</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20100127.mp3" type="audio/mpeg"/>
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<item>
<title>Andy and Jenny hear more about the book &#8220;From Witblits to Vuvuzelas &#8211; Marketing in the new SA&#8221;</title>
<description>After speaking to Dale Hefer they also spoke to Albrecht Grundel, Operations Director at Hyundai about how they are managing their brand around the Mushroom Farm Park balloon controversy. Andy also paid compliments to Ster Kinekor&#8217;s &#8220;Happy Place&#8221; campaign. His hero went to Castle Lager&#8217;s soccer club supporters TV ad and his zero was the &#8220;Normali&#8221; radio ad, AGAIN!

</description>
<pubDate>21 January 2010</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20100120.mp3" type="audio/mpeg"/>
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<title>Jenny questions the viability of &#8220;street beautification&#8221;</title>
<description>Jenny isn&#8217;t sure she likes billboard companies sponsoring the vegetation on our road islands. Andy raises some issues around celebrity endorsements raised through the holiday period. (He argues that sponsoring Charlie Sheen or Tiger Woods means a higher brand profile than sponsoring boring characters). The AAA School is doing psychometric testing for school leavers. Andy and Jenny spoke to Odette Roper, CEO of ACA to hear more. Andy&#8217;s hero is a Cellotape innovation and his zero to bad packaging design that leads to wrap rage.

</description>
<pubDate>14 January 2010</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20100113.mp3" type="audio/mpeg"/>
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<item>
<title>Andy overviews radio advertising for 2009.</title>
<description>He plays the Creative Circle radio ads of the month for each month of the year.
</description>
<pubDate>15 December 2009</pubDate>
<enclosure url="http://www.pod702.co.za/podcast/Adfeature/AdFeature20091215.mp3" type="audio/mpeg"/>
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