http://www.702.co.za Talk Radio 702 - The Podcasts en-us 2006 22 May 2013 2 702webmaster@702.co.za Andy and Jenny chat to Jenni-Ruth Coggin of Millward Brown about the results of the latest survey. Emile Spies from Switch joins the team to talk about the new Imperial campaign before Ryan Williams, Executive Head of Sales Cinemark gives the details of the new Cannes Lions Live streaming service. Andy’s hero is Imperial’s “Look at Life in Kilometres” and his zero is Opel’s payoff line mispronounced on their radio ad! Wed, 22 May 2013 17:47:41 For decades, Coca-Cola has been marketed as a purveyor of happiness. The word itself appears in many Coke advertisements. Yet in 2004, inside Coca-Cola's headquarters on North Avenue in Atlanta, there was little to smile about. How did it all change? Mark Sham, Director at Vivid Marketing fills us in. Andy chatted about ABF and the work it does before telling us about a Steers billboard that he thinks suggests a burger war looming. Andy’s hero is Red Square’s “Tears” tactical print ad and his zero is SANRAL’s print ad in the Sunday Papers. Wed, 15 May 2013 17:29:33 Andy and Jenny chat to Gail Curtis of ACASA and Saatchi & Saatchi, Sizakhele Marutlulle of ABSA and Ahmed Tilley of Black River FC about advertising’s reputation in SA – is it as bad as overseas? And if so – why? Andy shared facebook comments on the Aid to Children and Adolescents at Risk Foundation ad before chatting to Charmaine Motloung of Bayer SA about their global campaign using an airship! Andy’s hero is the latest Audi A6 TVC and his zero is Omo’s Auto Liquid billboard. Wed, 8 May 2013 17:34:10 Martin Lindstrom, a Danish author and columnist for Fast Company, TIME Magazine and the Harvard Business Review who has written no fewer than SIX books on brands and consumer behaviour - in Joburg on 16 May for the Progress Conference at Vodaworld. Andy updated JCW on the ASA ruling on the Xpanda radio ad, chatted about Land Rover being associated with the Gupta wedding – good or bad – and Zizwe Vundal told us about the Ariel launch in Newtown. Andy’s hero is the Heineken abbreviation billboard at ORT and the zero nomination off facebook was to Hyundai. Thu, 2 May 2013 16:51:19 Jenny and Andy conduct a seven call survey to canvass opinion on the Xpanda radio ad causing controversy right now. They chat to Mike Silver about the Mountian Dew Bootcamp and other activities planned for Winter. Rui Alves, Head of Radio Jury at D&AD Awards (also Exec Creative Director at Y&R Joburg) shares his favourite radio works from the recent D&AD Awards. Andy’s hero is “Baby & Me” for Evian and his zero is the print ad for Singleton Scotch whisky. Wed, 24 Apr 2013 18:17:05 Andy and Jenny chat to Suzanne Stevens of Brightrock Insurance – and to Jessica Le Roux about “Fatherhood Freak Out” – now on air as a culmination of the You Make Our Ad challenge. Andy asks 702Land about car advertisers using foreign languages in the payoff lines –whether it works or not. His hero is the latest version of the FNB “Steve” radio campaign. His zero (nominated by Verna du Preez on Facebook) is to Afrox’s “2 for 1” radio spot. Wed, 17 Apr 2013 17:05:53 Andy and Jenny chat through the 2013 Prism award winners before speaking to Charles Pantland of TBWA Hunt Lascaris about their new stamp poster campaign for Stop Rhino Poaching. Andy’s hero is Ogilvy CT’s public service print campaign against texting while driving and his zero is still Comfort fabric softener. Wed, 10 Apr 2013 17:42:38 Andy and Jenny hear the finalist scripts in the “You Change our Ad” challenge before one of the judges Mike Schalit of Net#workBBDO announces Jessica Le Roux’s script “Fatherhood Freak Out” as the winner! The team then chat to Mwambu Wanendeya, Managing Principle and Head of Communications at ABSA and Barclays Africa about the new LUMEN billboard on their building in the CBD. Andy’s hero is Gumtree’s “ice-cream” TVC and Jenny’s zero is DSTV’s airing of the Mandela obit on Channel 117 last night. Wed, 3 Apr 2013 18:34:34 Andy and Jenny chat to Kurt Wenner, inventor of 3D pavement art and to Stanley Anderson, Marketing Director for Hyundai – the brands supporting the 3D pavement art tour. They also chat to Chris Botha of The MediaShop about the imminent arrival of the FOX Channel on DSTC. Suzanne Stevens gave an update on the Brightrock “You change our Ad” campaign before they read an email from Derrich complaining about the brightness of the new ABSA billboard in the Joburg CBD. The Hero (nominated by Anita Sardini on Facebook) was McDonalds TVC with the youngsters buying milkshakes for oldies. The Zero (nominated by Jean Young on Facebook) is the radio ad for Movicol by Norgine. Thu, 28 Mar 2013 11:34:37 Jenny and Andy chat to Claire Herman, Media Director at Millward Brown about the Most Liked Ads for 2012. John Bowles of the Newspaper Advertising Bureau shares the success of PowerNote and Suzanne Stevens of Brightrock gives the team an update on the “You Change our Ad” campaign. Jenny’s hero is the Edgars print ad in Sunday Times and Andy’s zero is to local government advertising featuring photos of arbitrary people! Wed, 20 Mar 2013 18:37:02