Business Unusual

A record breaking shoe may also break the sport


Might Nike’s incredible world record-shattering shoes be a innovators dream or dilemma?

This is the story of the Nike ZoomX Alphafly Next% long-distance world-record-setting shoe. Will it be Nike’s crowning glory or the kiss of death for the sport? 

Let me see if I can make the case for and against and leave you and time to decide.

image credit: Svetlanka 123rf

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