Tonight with Lester Podcast

Sneaker Culture


Guest : Bernard Wicomb Worldwide, sneaker culture is worth almost R3 Trillion. That's according to a 2017 report released by Transparency Market Research. By 2020 its expected that that 11 million units of sneakers will have been sold. And in South Africa, it's no different. Sneaker heads, as they call themselves have become big business for retailers. Spending hundreds, if not thousands of rand of either the latest styles or classic footwear. Bernard Wicomb hosts an online video series detailing the history, and the trends of sneaker culture. It's called Sole Knowledge. And Bernard joins us now on the line from Johannesburg to impart some of the knowledge.

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