Breakfast with Refilwe Moloto

Influencer Marketing is no longer the wild west


Refilwe speaks to Anne Dolinschek | Founder and Chief Strategist at Nfluential.

Amanda du Preez complained to the Advertising Regulatory Board about YouTube and
Instagram posts by make-up influencer Kandy Kane (real name Marlize Liebenberg),
who boasted: “Volvo SA gave me a new car!” Du Preez’s complaint was succinct: Kane — who has 22,300 Instagram followers and 14,000 YouTube subscribers — had not identified her posts as advertising. Volvo, whose blue XC40 SUV featured in Kane’s posts, told the watchdog its “partnership agreement” with Kane, 29, from Johannesburg, “is mainly a form of trade exchange which has no financial investment”.

The Emerging Economies

The Emerging Economies

14 November 2019 8:41 AM

Donald Trump impeachment hearings

Donald Trump impeachment hearings

14 November 2019 8:12 AM

The World View - Donald Trump’s potential impeachment

The World View - Donald Trump’s potential impeachment

14 November 2019 7:57 AM

SAA to avert a Strike on Friday

SAA to avert a Strike on Friday

14 November 2019 7:25 AM

Trendspotting Thursdays

Trendspotting Thursdays

14 November 2019 6:54 AM

DNA testing's impact on life insurance

DNA testing's impact on life insurance

14 November 2019 6:40 AM

Panel Discussion: Minibus-taxi industry working conditions

Panel Discussion: Minibus-taxi industry working conditions

13 November 2019 9:55 AM

The World View - Kurdish Warning

The World View - Kurdish Warning

13 November 2019 7:58 AM

Branson center for entrepreneurship SA criticised over lacking of diversity

Branson center for entrepreneurship SA criticised over lacking of diversity

13 November 2019 7:34 AM

Unions threaten SAA shutdown over job cuts

Unions threaten SAA shutdown over job cuts

13 November 2019 7:22 AM