Presenter

Bruce Whitfield

Bruce Whitfield is the host of 702 Talk Radio and 567 Cape Talk's The Money Show.

The producers of The Money Show are Cecile Basson - cecileb@702.co.za and Thekiso Lefifi - thekisol@702.co.za

Bruce is a multi-platform award-winning financial journalist whose creative and engaging presentation makes money matters accessible to a broad audience.

Bruce graduated with a Bachelor of Journalism degree from Rhodes University and has been practicing as a journalist for over two decades.

He has been named Sanlam Financial journalist of the Year in 2014 and Sanlam Radio Financial Journalist of the year in 2014 and 2015. He’s also been crowned Citadel Words on Money Overall Winner for personal finance writing; was named Citi South Africa Financial Journalist of the Year in 2009 and completed a course at New York's famed Columbia Journalism School as part of that programme. Bruce has won numerous other accolades for print, radio and television in the Sanlam and Citadel awards over the past decade as well as multiple wins for best financial broadcaster in the MTN Radio Awards.

Bruce presents The Money Show on 702 and CapeTalk, hosts Tonight with Bruce Whitfield on CNBC Africa and is a columnist and writer for the Sunday Times Business Times. He is also a sought-after public speaker, MC and conference facilitator.

Follow Bruce on Twitter: @Brucebusiness.

Learn more about Bruce...

Q: What’s the best piece of advice you’ve ever received? First piece of advice I ever got, Jeremy Mags who said, “Don’t mess it up”. Best advice ever and I’ve been distilling that same advice to young radio people for a generation and I keep saying to them don’t mess it up. He was my first boss and I revered the man and don’t mess it up is a mantra.

Q: What is the Upside of Down? The Upside of Down is all about trying to look through crises and trying to look through the short-term and figuring out what South Africa’s long-term prospects are based on where we’ve come from.

You look at South Africa’s history, 350 years of dispossession and dominance of one race over another and South Africa’s economy, despite all of the politics, despite all of the noise, despite all of the chaos and all of the unfairness in the system that has been in place for 350 years to shock the lights off.

One of the best performing stock markets over the last 100 years, which one? Absolutely right, the JSE! In Dollar terms, the JSE has outperformed the Australian market, the US market. And that is a fact that I will share with you in the Upside of Down.

Q: What are your pre-show routines? I used to have a very rigid pre-show mantra that involved drinking a can of Red Bull but that made me speak even faster than I normally do. So my pre-show mantra now is usually a sense of abject panic as to whether or not we’ve missed anything and the last 5 minutes of the show is scouring the world to make sure we’ve missed nothing because, on The Money Show, we don’t want to miss a thing.

Related Articles
Sun City is losing money

Sun City is losing money

Sun International slashed the value of its prize asset by R306 million. Bruce Whitfield interviews its CEO, Anthony Leeming.

Burger King to open 45 more restaurants in South Africa, despite losing money

Burger King to open 45 more restaurants in South Africa, despite losing money

Bruce Whitfield interviews Mohsin Tajbhai, acting CEO at Grand Parade Investments, the owner of Burger King in South Africa.

I come from having very little, to having a lot - Craig Gradidge

I come from having very little, to having a lot - Craig Gradidge

The Money Show’s Bruce Whitfield interviews Gradidge about his attitude to money (hopes and fears, successes and failures, etc.).

'The next Steinhoff is around the corner!'

'The next Steinhoff is around the corner!'

The Steinhoff-debacle happened while the world praised SA for its auditing standards. Bruce Whitfield interviews Dr Steven Firer.

Costa Rica went from broken and poor to brilliant and prosperous in 15 years

Costa Rica went from broken and poor to brilliant and prosperous in 15 years

A story of hope for South Africa. The Money Show's Bruce Whitfield interviews Dr Adrian Saville (Cannon Asset Managers, Gibs)

13 tips for saving hundreds (nay, thousands!) of rands each month

13 tips for saving hundreds (nay, thousands!) of rands each month

The economy is toast. Personal finance expert Warren Ingram shares 13 highly effective tips for making ends meet.

Getting drunk improves creative problem solving - Harvard Business School

Getting drunk improves creative problem solving - Harvard Business School

Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.

Nervous South Africa feverishly working on Brexit 'insurance policy'

Nervous South Africa feverishly working on Brexit 'insurance policy'

The United Kingdom is South Africa's fourth largest export destination. In other words, Brexit matters. A lot.

Standard Bank to close 1 out of every 6 branches in SA and slash 1200 jobs

Standard Bank to close 1 out of every 6 branches in SA and slash 1200 jobs

It's the most significant cutback in banking in 20 years. Bruce Whitfield interviews Standard Bank's Funeka Montjane.