Presenter

Bruce Whitfield

Bruce is a multi-platform award-winning financial journalist whose creative and engaging presentation makes money matters accessible to a broad audience.

Bruce graduated with a Bachelor of Journalism degree from Rhodes University and has been practicing as a journalist for over two decades.

He has been named Sanlam Financial journalist of the Year in 2014 and Sanlam Radio Financial Journalist of the year in 2014 and 2015. He’s also been crowned Citadel Words on Money Overall Winner for personal finance writing; was named Citi South Africa Financial Journalist of the Year in 2009 and completed a course at New York's famed Columbia Journalism School as part of that programme. Bruce has won numerous other accolades for print, radio and television in the Sanlam and Citadel awards over the past decade as well as multiple wins for best financial broadcaster in the MTN Radio Awards.

Bruce presents The Money Show on 702 and CapeTalk, hosts Tonight with Bruce Whitfield on CNBC Africa and is a columnist and writer for the Sunday Times Business Times. He is also a sought-after public speaker, MC and conference facilitator.

Follow Bruce on Twitter: @Brucebusiness.

Learn more about Bruce...

Q: What’s the best piece of advice you’ve ever received? First piece of advice I ever got, Jeremy Mags who said, “Don’t mess it up”. Best advice ever and I’ve been distilling that same advice to young radio people for a generation and I keep saying to them don’t mess it up. He was my first boss and I revered the man and don’t mess it up is a mantra.

Q: What is the Upside of Down? The Upside of Down is all about trying to look through crises and trying to look through the short-term and figuring out what South Africa’s long-term prospects are based on where we’ve come from.

You look at South Africa’s history, 350 years of dispossession and dominance of one race over another and South Africa’s economy, despite all of the politics, despite all of the noise, despite all of the chaos and all of the unfairness in the system that has been in place for 350 years to shock the lights off.

One of the best performing stock markets over the last 100 years, which one? Absolutely right, the JSE! In Dollar terms, the JSE has outperformed the Australian market, the US market. And that is a fact that I will share with you in the Upside of Down.

Q: What are your pre-show routines? I used to have a very rigid pre-show mantra that involved drinking a can of Red Bull but that made me speak even faster than I normally do. So my pre-show mantra now is usually a sense of abject panic as to whether or not we’ve missed anything and the last 5 minutes of the show is scouring the world to make sure we’ve missed nothing because, on The Money Show, we don’t want to miss a thing.

Related Articles
Comair reports record earnings, 72nd profitable year in a row – a world record!

Comair reports record earnings, 72nd profitable year in a row – a world record!

Recession, soaring fuel costs and surplus capacity - yet profits keep coming! Bruce Whitfield interviews Comair CEO Erik Venter.

'Let’s tax this thing and make money out of it!'

'Let’s tax this thing and make money out of it!'

The Money Show's Bruce Whitfield interviews Jeremy Berke (Business Insider) and Unathi Henama (Tshwane University of Technology).

10 most investment attractive countries in Africa (Egypt is tops, sorry SA!)

10 most investment attractive countries in Africa (Egypt is tops, sorry SA!)

The Money Show’s Bruce Whitfield interviews Celeste Fauconnier, co-author of RMB’s 2019 “Where to Invest in Africa” report.

Kaptein Kurt Darren on music and all the money he’s making from it

Kaptein Kurt Darren on music and all the money he’s making from it

Laat die dansvloer brand! The Money Show’s Bruce Whitfield interviews Afrikaans musician Kurt Darren.

Solutionist Thinking: In Conversation with Andrew Levy

Solutionist Thinking: In Conversation with Andrew Levy

In the final episode of Solutionist Thinking with RMB, Bruce Whitfield speaks with the serial entrepreneur, Andrew Levy.

Millennials – contrary to the stereotype - are very, very good with money

Millennials – contrary to the stereotype - are very, very good with money

Life is really hard for young adults, but they’re more than coping. Old Mutual research suggests older adults can learn from them.

1st black bank... Data-only network Rain… Patrice Motsepe’s ARC is investing!

1st black bank... Data-only network Rain… Patrice Motsepe’s ARC is investing!

ARC invested a whopping R2.73 billion in the year to 30 June. Ray White interviews ARC co-CEO Johan van der Merwe.

Worried about money? How to have a courageous chat with your spouse about it

Worried about money? How to have a courageous chat with your spouse about it

Life planner Kim Potgieter shares five tips on navigating the complexities around money and relationships.

Aspen Pharmacare sells its infant milk formula business for R12.9 billion

Aspen Pharmacare sells its infant milk formula business for R12.9 billion

Ray White (on The Money Show) interviews Aspen Pharmacare CEO Stephen Saad.