Meet Sisa Ntshona; the CEO who wants to run SA Tourism like a business
We’ve got a beautiful country!Sisa Ntshona, SA Tourism
We want to run SA Tourism like a businessSisa Ntshona, SA Tourism
When the US President decides to put a ban on Muslims travelling; we see opportunities to quickly rearrange ourselves so that we become that conduit to bring those guys in.Sisa Ntshona, SA Tourism
We are trying to make every South African a tourism ambassador.Sisa Ntshona, SA Tourism
South Africa has become a wildly popular tourist destination.
Tourism supported 10.3% of all jobs in the country, the World Travel & Tourism Council estimated in 2012.
An accountant by training, Ntshona holds an MBA from GIBS.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
I was born in Alice in the Eastern Cape.Sisa Ntshona, SA Tourism
I stumbled into banking.Sisa Ntshona, SA Tourism
Tourism is the lever we want to pull to drive growth.Sisa Ntshona, SA Tourism
Show me a sector and I’ll show you how tourism contributes to it.Sisa Ntshona, SA Tourism
We have a budget of R1.2 billion.Sisa Ntshona, SA Tourism
I haven’t been to De Aar… I’d also like to go to Tzaneen.Sisa Ntshona, SA Tourism
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