SAB introduces alcohol-free ‘Castle Free’
South African Breweries (SAB) and AB InBev Africa are introducing the first alcohol-free beer to be brewed in South Africa.
They will market it under the brand-name “Castle Free”.
It’ll hit the shelves mid-November.
It will be available in a limited edition 250ml sampling can, a limited edition 12-pack, a 340ml non-returnable bottle and 500ml can.
The Money Show’s Bruce Whitfield interviewed Vaughan Croeser (Brand Director for Castle Lager and Castle Free at South African Breweries).
Listen to the interview in the audio below (and/or scroll down for quotes from it).
It’s 100% Castle, without the alcohol.Vaughan Croeser
It’s quite difficult to taste the difference.Vaughan Croeser
We want to entrench a moderation culture.Vaughan Croeser
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