Euphonik (one of South Africa's top DJs) opens up about money
If I wanted a pair of Jordan’s… If I came up with half the money, my parents would come up with the other half…Themba Nkosi (aka Euphonik)
Needless to say, now, I probably got, like, 300 pairs of shoes at my house that I don’t wear!Themba Nkosi (aka Euphonik)
My parents made a big sacrifice – if you listen to the way I speak – I went to one of the best schools in Benoni… My dad’s mother used to say ‘An uneducated person dies like a dog’…Themba Nkosi (aka Euphonik)
Every week The Money Show’s Bruce Whitfield interviews a famous person about her or his attitude to money (hopes and fears, successes and failures, etc.) as part of his weekly “Make Money Mondays” feature.
This week Whitfield interviewed DJ Euphonik, aka Themba Nkosi.
Nkosi is a wildly popular South African House DJ, music producer and radio presenter.
He’s won numerous awards and scored a number one hit (Cool and Deadly) on the 5FM Top 40.
Nkosi owns 14 properties in Johannesburg, according to SA Music Mag, who ranks him as South Africa's third richest DJ.
What does he believe about money?
Does it keep him up at night?
Does he spend like crazy, or save compulsively?
How did his childhood experiences of deprivation, or abundance, shape his views on money?
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
My earliest memory of collecting music was when I was nine years old.Themba Nkosi (aka Euphonik)
Every single rand counts… Making money isn’t the easiest thing…Themba Nkosi (aka Euphonik)
I don’t recall money ever being a problem… I don’t remember ever going to bed hungry…Themba Nkosi (aka Euphonik)
I’ve got a little bit of a retirement plan… because there’s nothing cool about a 50-year-old DJ!Themba Nkosi (aka Euphonik)
If I invest in property; why do I need a retirement fund?Themba Nkosi (aka Euphonik)
I’m heavily invested in residential property… focussed on student accommodation…Themba Nkosi (aka Euphonik)
I don’t touch anything I don’t understand… I have no Bitcoin whatsoever!Themba Nkosi (aka Euphonik)
Certain things you need to own; other things you need access to.Themba Nkosi (aka Euphonik)
Shoes, technology and travel [are his bad money habits]… Music gadgets, phones… My phone is a part of my body; I update it every single year. I’ve got FOMO…. If there’s an iPhone 7 I don’t want the iPhone 6…Themba Nkosi (aka Euphonik)
I’ve spent R12 000 on a pair of shoes…Themba Nkosi (aka Euphonik)
Money doesn’t care about you!Themba Nkosi (aka Euphonik)
Every single thing I want, I save for it.Themba Nkosi (aka Euphonik)
The best thing I’ve ever done with money is to educate myself… I’m a varsity dropout… now, I’m educating myself again…Themba Nkosi (aka Euphonik)
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