'It's not the first time' - brand expert Thebe Ikalafeng on Zara 'copycat' claim
With the news that local designer Laduma Ngxokolo is taking legal action against Zara for 'copying' his designs, one brand expert says it's not the first time the clothing giant has borrowed ideas for their fashion line.
Chairman at Brand Africa and Brand Africa Finance Thebe Ikalafeng says Zara has built a reputation on the back of other hardworking designers around the world.
The fashion giant is accused of stealing Ngxokolo's MaXhosa designs.
Zara is just a problem child in the fashion world.Thebe Ikalafeng, Chairman at Brand Africa and Brand Africa Finance
Zara has had problems with Louis Vuitton, problems with Chanel and everybody, they get sued everyday.Thebe Ikalafeng, Chairman at Brand Africa and Brand Africa Finance
Ikalafeng says the idea behind design ownership is that who ever comes up with it registers it and owns the design.
For instance with the MaXhosa, he created the concept/idea, he extracted it from the Xhosa culture and has built a narrative of how he arrived at that idea.Thebe Ikalafeng, Chairman at Brand Africa and Brand Africa Finance
Here is what social media had to say about the whole matter
I’m so shook! 😳🤭😦— marang setshwaelo (@marangdream) April 23, 2018
Zara straight up jacked MaXhosa’s signature patterns.... like... COPY AND PASTE!! Bathong - WHO DOES THAT????
I am really not sure what Laduma’s case is based on. His patterns are not his but traditional Xhosa patterns and some Mexican geomatric patterns.— Sentletse (@Sentletse) April 25, 2018
Maxhosa jersey Mexican pattern pic.twitter.com/cKGkUhPEsA
Listen to why others says is Ngxokolo's idea
Forecaster Edward Engelbrecht says Gauteng is not going to experience as intense a weather as the Western Cape.Read More
Mandy Wiener speaks to clinical psychologist Ruth Ancer about some of the anxiety experienced in the face of COVID-19.Read More
Listeners express their frustrations with the service from Eskom on The Clement Manyethela Show.Read More
The number of national recoveries so far is 138,241. The total number of tests conducted to date is 2.194,624.Read More
Justice ministry spokesperson Crispin Phiri explains the motive behind government's decision to enforce the wearing of masks.Read More
Jansen told Afternoon Drive Show that we should not 'be blind to the reality that we are not going to cover the curriculum'.Read More
UJ's Department of Sociology lecturer David Du Toit speaks to Joanne Joseph and shares his insights on outsourcing domestic work.Read More
Refiloe Mpakanyane speaks to one of the 2019 GirlCode winners, Nondumiso Ngcobo, as well as participant Andiswa Mkhonto.Read More
SAPS national spokesperson Vish Naidoo and International Pentecostal Holiness Church's Mpho Makwana reflect on the incident.Read More
Minister Lindiwe Sisulu and Minister Naledi Pandor reflect on the life of Ambassador Zindzi Mandela.Read More
The economy is shedding jobs – but not in agriculture, says Roux Wildenboer Head of Agriculture at Absa.Read More
Arabile Gumede interviews actress Dineo Moeketsi (Langa) about her attitude to money and beliefs about it.Read More
The Foschini Group is offering to buy 371 JET stores. The Money Show's Bruce Whitfield interviews portfolio manager Evan Walker.Read More
Why "quantitative easing" can’t work in South Africa, according to Nazmeera Moola (Head of SA Investments at Ninety One).Read More
Bruce Whitfield interviews reps from the Restaurant Association Of SA, Business Unity SA and the National Liquor Traders Council.Read More
Concerns have been raised over the impact of booze on trauma admissions since the ban on sales was lifted in June.Read More
Eskom is implementing stage two load shedding for a second day, while technicians work to bring generating units back online.Read More
More generating units have broken down, resulting in the utility battling to meet the high demand for electricity.Read More
Pavlo Phitidis says focus must be on the customer group you are trying to reach. You've got to get your demographics right.Read More