Covid-consumer trends from spaza shops, revealed by sophisticated scanner data
What products and brands are shoppers buying when they visit spaza shops?
Scanners offer some insight into buying habits of a market that has been left out of this kind of data for far too long.
We support fairly sophisticated point-of-sell devices at spaza shops. These devices are like a normal scanner...so what it does is because we capture the data at a barcode level we can the see the date and time of the transaction - we can then form a fairly conclusive picture as to what is happening within certain product brands and categories.Marné Dirks, Managing Director - Primary Market Insights
These are all cash transactions - so what we are doing is scanning the bar code...Marné Dirks, Managing Director - Primary Market Insights
What we've seen at the back end of March and definitely into April is quite strong price inflation across a number of categories. So as consumers have moved into staples - beans, bread, maize, rice - if we look at the groceries categories - these have increased over seven per cent in price from March into April.Marné Dirks, Managing Director - Primary Market Insights
There have been one or two category declines which we think we can explain but overall there's been a price inflation of four per cent...Marné Dirks, Managing Director - Primary Market Insights
How unreasonable are these sorts of price increases though?
I don't think from a spaza perspective they are unreasonable at all. Typically the spazas would get their stock where they purchase from wholesalers, so if you look at the supply chain from manufacturers all the way down to spaza shops, there are increased cost pressures.Marné Dirks, Managing Director - Primary Market Insights
At the same time consumers do not have the ability because of the lockdown to go and purchase from high-end grocers - they cannot really travel.Marné Dirks, Managing Director - Primary Market Insights
Listen to the entire interview below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning.
Arabile Gumede interviews actress Dineo Moeketsi (Langa) about her attitude to money and beliefs about it.Read More
The Foschini Group is offering to buy 371 JET stores. The Money Show's Bruce Whitfield interviews portfolio manager Evan Walker.Read More
Why "quantitative easing" can’t work in South Africa, according to Nazmeera Moola (Head of SA Investments at Ninety One).Read More
Bruce Whitfield interviews reps from the Restaurant Association Of SA, Business Unity SA and the National Liquor Traders Council.Read More
Concerns have been raised over the impact of booze on trauma admissions since the ban on sales was lifted in June.Read More
Eskom is implementing stage two load shedding for a second day, while technicians work to bring generating units back online.Read More
More generating units have broken down, resulting in the utility battling to meet the high demand for electricity.Read More
Pavlo Phitidis says focus must be on the customer group you are trying to reach. You've got to get your demographics right.Read More
Though leaving corporate to venture into tourism has been a big test of resilience, she is still happy with her decision.Read More
Lumkile Mondi says skills and knowledge that have driven a lot of the growth in the past are going to be undermined.Read More