Streaming issues? Report here
702 logo Gradients 702 logo Gradients
Best of 702
00:00 - 06:00
volume_up
volume_mute

Up Next: Weekend Breakfast with Refiloe Mpakanyane
See full line-up
Best of 702
00:00 - 06:00
Home
arrow_forward
Business
fiber_manual_record
Opinion
fiber_manual_record
Lifestyle

Chicken Licken's humorous new tv ad aims to 'feed your soul' during lockdown

21 July 2020 8:48 PM
Tags:
South Africa
The Money Show
South Africans
Bruce Whitfield
Advertising
Andy Rice
Chicken Licken
branding
heroes and zeros
Soul Food For A Soul Nation

The fast-food chain's irreverent new campaign encroaches on the territory traditionally occupied by Nandos, says Andy Rice. 

Every week The Money Show's Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeros”.

This week, Rice rates Chicken Licken's new Soul Food For A Soul Nation television campaign which sets out to honour the ordinary people "who have kept us entertained and our spirits up during lockdown".

Screengrab from Chicken Licken's "Soul Food For A Soul Nation" advert

Comedian Tyson Ngubeni's way with accents landed him the starring role in the humorous ad which seems to be succeeding in its mission to entertain and uplift the nation during rocky times.

Comments one fan: "The dislikes are from KFC and Nandos."

Rice comments on Chicken Licken "encroaching" on the territory traditionally occupied by competitor, Nandos.

In his book, this new tv campaign earns a "hero" rating.

... in the area of social commentary and understanding the whims of South Africans, and entertaining along the way.

Andy Rice, Branding and advertising expert

It's a beautiful production... which basically looks at the trials and tribulations of being in lockdown South Africa and shows how a soulful nation such as this comes up with remedies, usually creative and unexpected, to avoid the hassles of the various aspects of the lockdown.

Andy Rice, Branding and advertising expert

I think Chicken Licken and Nandos will be watching their strategies quite carefully as we go along.

Andy Rice, Branding and advertising expert

Watch Chicken Licken's "Soul Food For A Soul Nation" below:

For more of Rice's critique, take a listen:


21 July 2020 8:48 PM
Tags:
South Africa
The Money Show
South Africans
Bruce Whitfield
Advertising
Andy Rice
Chicken Licken
branding
heroes and zeros
Soul Food For A Soul Nation

More from Business

stress-black-man-papers-laptop-work-tax-fees-money-finance-woes-businessjpg123rf

Feel you've missed the money boat? Don't fall into the FOMO investment trap!

13 August 2020 8:43 PM

Bruce Whitfield and personal finance expert Warren Ingram get to grips with why perhaps you shouldn't, if you didn't...

Share this:
Read More arrow_forward

landlord-gopng

Keen to buy a Cape Town landmark? Virtual ownership is yours with a new game

13 August 2020 7:57 PM

If you can't afford to buy a property, no matter. 'Landlord GO' allows you to become a tycoon in the Mother City, or elsewhere.

Share this:
Read More arrow_forward

Lorna Scott

Booze ban's effect on women in the industry needs more attention - Gin pioneer

13 August 2020 7:10 PM

Inverroche Distillery spearheaded a 'gin revolution' in SA. Lorna Scott details the wide-reaching effects of the alcohol ban.

Share this:
Read More arrow_forward

fuel-tank-petrol-car-motorist-driving-driver-refuelling-123rf

'Govt can't simply be a spectator if fuel retailers to survive drop in sales'

13 August 2020 6:50 PM

Namibia's government assisted Covid-hit retailers, but SA doesn't understand how the industry works says Reggie Sibiya (FRA CEO).

Share this:
Read More arrow_forward

waiter jpg

'Some restaurants are holding on to waiters' tips to claw back their losses'

12 August 2020 7:53 PM

Yes, restaurants are struggling, but that doesn't make it ok to shortchange staff says Wendy Knowler on The Money Show.

Share this:
Read More arrow_forward

Sars online tax return revenue service 123rfbusiness 123rfpersonalfinance

Have you been auto-assessed by Sars? Here's what you need to know

12 August 2020 7:34 PM

Tax expert Thamsanqa Msiza (Tax Consulting South Africa) tells The Money Show what taxpayers need to check and be aware of.

Share this:
Read More arrow_forward

Dandelion flower

It has not been a good year for rubber

12 August 2020 7:15 PM

The wheels may be coming off for the substance gets us around the world

Share this:
Read More arrow_forward

Cyril Ramaphosa

Is Ramaphosa ready to announce Level 2? What an economist would like him to say

12 August 2020 6:51 PM

The Money Show's Bruce Whitfield interviews Kevin Lings, chief economist at Stanlib Asset Management.

Share this:
Read More arrow_forward

Out of business 123rf 123rfbusiness 123rflifestyle

R200b Covid-19 loan scheme's paid out only R13b. Can a makeover get it to work?

11 August 2020 8:48 PM

Since it launched in May, the scheme's helped only 6.6% of businesses it targets. Will recent changes lead to improvement?

Share this:
Read More arrow_forward

netflorist-haroldpng

Why NetFlorist should be congratulated for bringing back whiny Harold

11 August 2020 8:14 PM

Branding expert Andy Rice explains why NetFlorist's radio campaign is his advertising hero of the week.

Share this:
Read More arrow_forward

More from Opinion

fuel-tank-petrol-car-motorist-driving-driver-refuelling-123rf

'Govt can't simply be a spectator if fuel retailers to survive drop in sales'

13 August 2020 6:50 PM

Namibia's government assisted Covid-hit retailers, but SA doesn't understand how the industry works says Reggie Sibiya (FRA CEO).

Share this:
Read More arrow_forward

netflorist-haroldpng

Why NetFlorist should be congratulated for bringing back whiny Harold

11 August 2020 8:14 PM

Branding expert Andy Rice explains why NetFlorist's radio campaign is his advertising hero of the week.

Share this:
Read More arrow_forward

Female woman businesspeople diverse office 123rf 123rfbusiness

It’s far less risky to lend to a female entrepreneur than a male one - research

11 August 2020 9:26 AM

Studies across the world and industries consistently show women-entrepreneurs have a better risk profile, says Janeesha Perumal.

Share this:
Read More arrow_forward

afrika-tikkunjpg

SA needs 'the Madiba compassion' more than ever now, says Afrika Tikkun CEO

5 August 2020 8:54 PM

Marc Lubner on the NGO's programmes for young South Africans and how working with Nelson Mandela inspired his life's work.

Share this:
Read More arrow_forward

nike-adpng

[WATCH] Why Nike's new tv advert is 'absolutely extraordinary'

4 August 2020 8:09 PM

Nike's hit the mark, again, with its latest tv ad campaign. Branding expert Andy Rice awards it this week's hero's rating.

Share this:
Read More arrow_forward

Ferrari

I collect cars. I’m a big Aston Martin and Ferrari guy - Vusi Thembekwayo

3 August 2020 8:06 PM

Bruce Whitfield interviews Vusi Thembekwayo about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

gay-couple-parents-baby-interracial-relationship-family-adoption-surrogacy-123rf

How to gain a sense of purpose and spark 'outrageous achievement'

3 August 2020 7:36 PM

"When your thoughts are centred around the meaning of your life, you unleash immeasurable power,” says author Richard Wright.

Share this:
Read More arrow_forward

TikTok 123rf 123rfbusiness 123rfworld 123rflifestyle

Microsoft wants to buy TikTok. Donald Trump gives it 45 days to negotiate

3 August 2020 7:23 PM

[EXPLAINED] The Money Show’s Bruce Whitfield interviews Craig Wilson, Editor at Stuff Magazine.

Share this:
Read More arrow_forward

Nigeria flag nigerian 123rf 123rfAfrica 123rfBusiness

Shoprite pulls the plug on Nigeria (pop 206m) – trouble for SA companies abroad?

3 August 2020 6:34 PM

Shoprite is exiting the oil-rich but spending-money-poor nation. Bruce Whitfield interviews Dianna Games (Africa At Work).

Share this:
Read More arrow_forward

Candle Eskom 123rf 123rfbusiness 123rflifestyle

Eskom wants its stolen money back – from Koko, Molefe, Singh, etc and the Guptas

3 August 2020 6:27 PM

The process to recover the looted billions has begun. Bruce Whitfield talks to Steven Powell, Director in Forensics at ENS Africa.

Share this:
Read More arrow_forward

More from Lifestyle

popps-4jpg

His #BlackInMyDay comedy show is now on ... but Popps says: 'I am a shy person'

14 August 2020 5:24 PM

Performer Mpho Modikoane says his stint as a call centre agent was not fun but "it prepares you for rejection".

Share this:
Read More arrow_forward

stress-black-man-papers-laptop-work-tax-fees-money-finance-woes-businessjpg123rf

Feel you've missed the money boat? Don't fall into the FOMO investment trap!

13 August 2020 8:43 PM

Bruce Whitfield and personal finance expert Warren Ingram get to grips with why perhaps you shouldn't, if you didn't...

Share this:
Read More arrow_forward

landlord-gopng

Keen to buy a Cape Town landmark? Virtual ownership is yours with a new game

13 August 2020 7:57 PM

If you can't afford to buy a property, no matter. 'Landlord GO' allows you to become a tycoon in the Mother City, or elsewhere.

Share this:
Read More arrow_forward

joanne-josephjpg

702 bids farewell to Joanne Joseph

13 August 2020 5:25 PM

Station Manager Thabisile Mbete says Joanne has contributed to, and shaped, important social and political narratives in SA

Share this:
Read More arrow_forward

200810bob2gif

WATCH LIVE: Bob Mabena remembered at virtual memorial service

13 August 2020 3:19 PM

The broadcaster died earlier this week after suffering a cardiac arrest.

Share this:
Read More arrow_forward

microscope-385364-960-720jpg

[LISTEN] Highlighting the under-representation of women in science

13 August 2020 12:01 PM

UP associate professor of physics Mmantsae Moche Diale details the problem and shares more on her journey into physics.

Share this:
Read More arrow_forward

waiter jpg

'Some restaurants are holding on to waiters' tips to claw back their losses'

12 August 2020 7:53 PM

Yes, restaurants are struggling, but that doesn't make it ok to shortchange staff says Wendy Knowler on The Money Show.

Share this:
Read More arrow_forward

Covid-19 workplace safety measures 123rf

Women can tackle workspace inequality without the victim mentality - Nikki Bush

12 August 2020 3:21 PM

Human potential and parenting expert believes both men and women need to be educated and empowered to change the status quo.

Share this:
Read More arrow_forward

lobolo-negotiationsjpg

Lobola: 'Traditions over the years managed to bring stability into our homes'

12 August 2020 12:27 PM

Clement Manyathela speaks to heritage consultant Mbuso Khoza to find out more about the consequences of not paying lobola.

Share this:
Read More arrow_forward

netflorist-haroldpng

Why NetFlorist should be congratulated for bringing back whiny Harold

11 August 2020 8:14 PM

Branding expert Andy Rice explains why NetFlorist's radio campaign is his advertising hero of the week.

Share this:
Read More arrow_forward